"How much should I charge for my meal plans?"
It's still the number one question we get here at That Clean Life. We have resisted answering this question for a long time. Why? Because it depends on so many factors, which means there is no one-size-fits-all answer.
With that being said, we have years of experience when it comes to working with health professionals who offer meal planning services. This has given us some really unique insight. We know the value of a great meal plan but we still see many health professionals undercharging for this service.
We want to change that.
This guide covers how to price customized meal plans for your one-on-one clients (not generic meal plans to sell online). Whether you're already offering meal plans or considering adding them to your services, if you work one-on-one with clients this is for you.
First, Get Clear On Your Time Investment
Time is money. The first step when deciding how much to charge for your meal plans is to determine how long you will spend creating them.
If you're not doing it right, meal planning can be super time consuming as you have to search for recipes, do nutrition calculations, consolidate a grocery list and format the plan. A single meal plan can take hours if you’re doing everything by hand. This is why many nutritionists and dietitians don’t offer meal plans to their clients. If your hourly rate is $100 and a meal plan is taking you 2+ hours to build, understandably your clients may not be willing to pay the cost of a meal plan.
But when you use a meal planning tool like That Clean Life, you save a ton of time. When a meal plan takes less time, you can charge what you're worth to create it and your clients can afford to pay.
Next, Assess the Quality of Your Plans
Speaking of charging what you're worth, it's important to make sure that the meal plans you're creating are highly valuable. Your meal plans should have...
- Recipes that have been tested and professionally photographed.
- Consistent formatting.
- Your business logo and branding.
- An accurate grocery list including quantities.
- Recipes that meet your client’s nutritional needs, preferences, and culinary ability. (Psssst... grab our free Meal Planning Assessment Tool!)
- A plan that is easy to follow, uses leftovers and minimizes food waste.
Most importantly, the plan should look and feel like a professional resource, not a school assignment. If you are still building meal plans in a Word doc, it's time to upgrade. In order to charge a premium price, you must provide a premium resource. Need an example? Click here to see how one nutritionist creates practical, high-quality plans that her clients love.
Every meal plan created with That Clean Life incorporates all the features of a high-quality plan without adding extra steps or more time to the meal planning process.
Now Set a Price and Stick to It
When you have the tools to help you do the job right, and you know the value of your time spent doing the job, it's decision time.
We can't tell you what to charge for your time, but we will share that on average, That Clean Life members are charging $60 to $80 for personalized meal plans.
Professionals who offer meal planning for highly restrictive diets like SIBO or individual food sensitivity results tend to charge more. Professionals who offer basic meal plans for clients looking to generally eat healthier tend to charge less.
A nutritionist who charges $100 per hour and spends 45 minutes on an average meal plan would charge $75 for this service.
Finally, Determine How You’re Going To Charge
After deciding what the cost of a meal plan will be, the next question we get from nutrition professionals is “but how do I get my clients to pay extra?”
We get it. You've already got them in the door and maybe you feel awkward asking them for even more money.
Here’s the thing… you don't have to do it that way.
When a client seeks out a health professional specifically for nutrition support, they expect to receive a meal plan. No matter what industry you're in, surprise costs will wreck an otherwise good client experience.
What we have seen is that most of the professionals who are successfully selling meal plans are not charging extra for them. Instead, they wrap the cost of providing meal plans into their consultation and package fees. This way clients know they will receive the added support of a meal plan and there are no additional or hidden costs.
If your current intake appointment is $140 and doesn’t include a meal plan you can increase it to account for the cost of this added resource. It’s that simple! If your meal plan is worth $75 and your current intake appointment is $145, you would increase it to $220.
Make sure you communicate everything your clients will receive when they work with you, including customized meal plans on your “Work With Me” page and in your discovery calls. Communicate the value of what you're selling and you won't have price objections.
If you you really do not want to include meal planning in your consultations and packages, you could offer a meal planning package clients can purchase. For example, four to six weeks of meal plans they can rotate through. Or, you could offer individual weekly plans as an appointment add-on. Be sure to outline these add-ons clearly on your pricing page.
Some professionals include a meal plan with the intake appointment, but not follow-ups. Some provide an updated plan with every appointment. Others offer meal plans as an add-on only. Whatever you decide, the most important thing is that you do a good job of communicating with your clients so they understand the value you provide and know exactly what to expect.
- Before you set a price, you need to make your meal planning process efficient. Ideally, spend no more than 45 minutes per plan.
- Design matters. You can charge more for higher quality plans so use a tool that makes meal planning efficient and beautiful.
- Many professionals are charging $60 to $80 per week for customized meal planning and include this cost in their appointment or package prices.
Did you like this post? We have an epic weekly newsletter devoted to helping health professionals grow their businesses. Every week we curate the best tools, ideas, and resources. Get on the list here!
Other Posts You Might Like: