Unlike traditional career paths and climbing a corporate ladder, being a wellness entrepreneur doesn’t come with a handbook or action plan. In school, you learn all about health and nothing about business. It can be a long process of trial and error to figure out what’s worth your time, energy, and financial investments.... Read more

Pricing is one of the hardest topics to talk about among nutrition professionals. It’s not taught in school, no one likes to ask their colleagues how they came up with pricing, and so we end up winging it with numbers and getting sweaty-palmed whenever someone asks how much it costs to work with us.... Read more

As I was coaching one of our That Clean Life for Business Members on how to create a lead magnet, she asked a really great question: "So what happens after people sign up for my mailing list?" "Well..." I said, "You have to nourish those leads so you can convert them into clients." She paused... Read more

Offering meal planning as a service can be an extremely powerful tool in helping your clients reach their health goals. A meal plan can map out the advice you are giving into an easy-to-follow framework. But many nutrition professionals dread meal planning for their clients. There are two main complaints we hear when it comes... Read more

Every industry has its slow season. The restaurant industry lulls in January, rosé sales peak in the summer, and no one buys an ice cream cone in the dead of winter. The wellness industry is no different. It only takes a year or two in business to learn that July and August can be pretty... Read more

It's no secret we love creating awesome content here at That Clean Life. We pour our hearts into creating blog posts, books, free classes, and all kinds of other good stuff for our community. We do this because we truly believe that the most successful professionals give their best stuff away for free. We were... Read more

So you've created an awesome lead magnet, but no one is signing up for it. We hear this a lot. But here's the thing: The work doesn't end when you finish creating your lead magnet. If you want to build an email list full of your ideal clients and turn them into paying customers, then... Read more

When you graduate and start accepting clients, your first bookings are super exciting. Taking on a new case, meeting with a new individual, and getting to do what you love is a rush that leaves you wanting more. But it’s hard for your business to thrive when you are only working with a few... Read more