The holiday season can be tricky to navigate for your clients. Being out of their regular routine will make it hard for them to stick to healthy habits. As a health professional, this is a great opportunity to offer services and programs that will support your clients throughout the holidays.
When you create programs and services that truly solve a need for your client over the holiday season, they will be much more likely to buy.
Here are a few ideas of services you can offer during the holiday season that will help you attract clients, engage your current clients, and keep them on track with their health goals. These are all ideas you can execute right away and charge for.
You do not need to spend hours testing holiday recipes, photographing them, crunching nutrition data, and putting together meal plans to act on any of these ideas. That Clean Life takes care of all of that for you.
This post is seriously a pot of gold so let's get into it!
Note: When putting together your holiday offerings, please refer to The Ultimate Guide to That Clean Life's Holiday Recipes.
1. Offer a Healthy for the Holidays Support & Accountability Challenge
Your clients want to stay on track during the holiday season. They do not want to lose their momentum or the gains they have made. This is why offering a holiday support and accountability challenge is an easy and fun thing you can do to keep your clients engaged and even attract some new ones.
Depending on when you are starting the challenge, you can make it anywhere from two to four weeks long. For example, you could run a four-week challenge from Monday, November 22 to Sunday, December 19. Or, you could run a two-week challenge that begins on Monday, December 6 and ends on Sunday, December 19.
Once your weekly meal plans are created, simply share the link with your challenge participants so they can access the plan.
2. Offer a Healthy for the Holidays Support & Accountability One-on-One Program
We know many of you are out there working with clients one-on-one and just crushing it. For the holiday season, we recommend adding a special one-on-one program to your list of offerings to attract (or re-attract) those who struggle with their nutrition over the holidays.
We recommend making this a three or four-week program, with an initial intake assessment. During this initial assessment, set holiday goals with your client and be sure to use our Meal Planning Assessment Tool to get to know your client's needs. Then use That Clean Life to build them customized weekly meal plans that they will love.
Meet with your one-on-one holiday support clients on a weekly basis, providing them with customized meal plans, support, and guidance.
3. Offer a Healthy for the Holidays Online Cooking Class, Workshop, or a Series of Classes
Many of our That Clean Life members have taken their nutrition workshops and cooking classes online.
The holiday season is a great time to offer online classes around holiday-focused topics like:
- Healthy Holiday Treats
- Creating a Healthier Holiday Dinner Menu
- Keeping Your Immune System Strong Over the Holidays
- Nutrition to Support Your Mental Health During the Holidays
You can run your class as a cooking class or as a nutrition workshop. It can be one single class focused on a particular topic or a series of classes that would allow you to explore a wide variety of topics.
Use That Clean Life to create the materials for your cooking class or nutrition workshop. For example, if you hosted an online cooking class called, "Healthy Holiday Treats Online Cooking Class", you could use That Clean Life to put together a collection of three to five holiday treats. You can then share a link to this collection with your clients.
4. Offer a Healthy Holiday E-Book
Many of our That Clean Life members sell recipe books and meal plans online. The holiday season is a great time to release a holiday-focused e-book.
Here are just a few ideas of holiday e-books you could build using That Clean Life:
- 20 Healthy, Gluten-Free Holiday Dessert Recipes
- 21 Cozy One Pan Dinners to Keep You Healthy Throughout the Holidays
- 40 Healthier Holiday Favorites
- The Ultimate Guide to a Healthier Holiday Dinner
Of course, we do recommend you customize these ideas to suit the needs of your ideal clients. For example, if you specialize in working with clients who have Chrohn's Disease, you will want to make sure the recipes you choose are appropriate for them.
Use That Clean Life to create your e-book and export it as a PDF.
And as always, be sure to include an introduction before exporting. Here's an example:
Thank you so much for purchasing my Healthier Holiday Favorites e-book!
My name is Abigail and I am a holistic nutritionist who specializes in helping busy, burnt-out moms feel their best again through proper nutrition.
The holiday season can make it challenging to stay on track with your health goals. That is why I have rounded up my favorite holiday recipes and provided you with healthier versions. Think jalapeno poppers, decked out crostinis, scalloped potatoes, and pumpkin tarts. Whether you prefer sweet or savory, this e-book has it all.
I can't wait to see your holiday kitchen adventures! Be sure to tag me on Instagram so I can see what you are up to.
And hey, this is just the beginning of what I have to offer. You can check out the rest of my services here, and be sure to stay tuned for a big announcement coming soon about my January program that will help you feel your best in 2021!
Wishing you the best holiday season yet :)