The goal of incorporating technology into your business should always be to help you operate more efficiently than you currently are. It's also important to consider how this piece of technology will help you get a return on investment, whether that's getting back more time, money or getting more clients.
When it comes to That Clean Life, what we help you do goes far beyond meal planning. That Clean Life is a total business solution and when used properly, it can help you take every aspect of your wellness business to the next level. Our platform does not cost you money, it makes you money.
To help you visualize how That Clean Life can help your business grow, here are just a few ideas on how you can leverage the power of the platform to get a massive return on investment and take your business to the next level with ease.
1. Use That Clean Life to Offer Custom Meal Planning as a Service
Let's start with the most obvious way you can use That Clean Life to grow your business, and that is to offer custom meal planning as a service.
Here’s how this typically works: A client comes to you for a consult, and you offer them a custom meal plan based on their needs.
Whether they need an autoimmune paleo diet, a thyroid health diet, a prenatal diet or virtually anything else – you can use That Clean Life to quickly generate a meal plan with a grocery list and recipes for them, so they can very easily take the knowledge and advice you are sharing with them, and put it into action. (Check out a full list of our pre-made programs here.)
The way you approach custom meal planning will vary from client-to-client, which is why it is so important to have a tool that offers flexibility and variety. One person may need a very basic outline, while someone else may need exciting recipes so they don't get bored. It's so important to identify a person's needs, so be sure to download our free meal planning assessment tool.
Creating custom meal plans from scratch, compiling recipes and writing out grocery lists in a Word document will become impossible as you take on more clients. That Clean Life will allow you to work with more clients, without sacrificing the value you provide.
When it comes to pricing your meal planning services, check out our guide on how to price your services and programs.
2. Use That Clean Life to Run Group Programs
Coaching clients one-on-one is super rewarding, but it can also get very time consuming as your business grows. You may find that you eventually plateau in revenue, as you only have so many hours in the day that you can see clients.
This is why group programs are so great. You can work with multiple clients at a time, which allows you to help more people, impact more lives and boost your income without having to spend more time.
You can run group programs online or in-person. Either way, one of the hardest parts about running a group program, is actually creating the content for your group program. But That Clean Life makes it super easy for you to generate weekly meal plans with grocery lists and recipes that you can then either email or print for your participants in an impressive, professional package all custom branded with your logo and contact information on it.
Group programs allow you to make more money during "slower" months, or if you plan on being away from your physical office.
For more information about running a successful group program, click here.
Again, you get to set the price of your group programs, so be sure to check out our step-by-step guide to pricing. Lori Kennedy also has some great advice around pricing, as does Kathleen LeGrys.
3. Use That Clean Life to Create a Lead Magnet and Grow Your Mailing List
One of the most important business lessons I have ever learned is “Add value before you ask for value.” An email list allows you to do exactly this.
Having a mailing list gives you the opportunity to serve your clients before you sell to them. It allows you to connect with the people who have chosen to hear from you, and gives them the chance to get to know, like and trust you.
You want to use your email list to add value, add value and then add some more value. That way, when it comes time to sell something, whether it’s your custom meal planning service or a group program - you’ve got an entire list of people who already know, like and trust you, and therefore are much more likely to buy from you.
Think about it: when was the last time you bought a product from someone you hadn’t been following for more than a few months?
I don’t know about you but it takes me months of checking a person out, following them on social media and reading their emails before I’m ready to buy into what they are selling. So use your email list to deepen the trust between you and your potential clients, and show your audience that you know what you are talking about. Prove to them how much you care, and how much value you can add to their lives.
Now, how do you build an email list full of people who are your ideal clients?
Well, you create a super awesome lead magnet. Your ideal client will happily give you your email if you are offering to send them something of value.
Using That Clean Life, you can create an offer that would be irresistible to your ideal client. For example, let's say you specialize in helping busy, burnt-out, working moms feel great again, you can use That Clean Life to create a free download of “10 Easy, Family-Friendly Dinners That Can Be on the Table in Less Than 15 Minutes”. Or maybe you help women with IBS feel comfortable again. In that case, you could use That Clean Life to create a free download of “10 Delicious Low FODMAP Breakfasts to Avoid Morning Digestive Drama”.
You can embed a form on your website to download your lead magnet, or use Mailchimp's Free Landing Pages Creator. Once you have that set up, you can promote your lead magnet on your website, and on social media.
Once you start growing your mailing list, please, please, please don’t forget the part where you add value. Nurture the people on your list weekly, or at a bare minimum, monthly – even when you have nothing to sell to them.
Also keep in mind that your lead magnet can go stale, so don’t be afraid to switch it up if you notice your list has stopped growing. That Clean Life makes it super easy for you to generate something new like a "3-day detox meal plan" or another recipe book. This new lead magnet that may appeal to people more than your original offer.
Download our free Lead Magnet Creation Guide for Nutrition Professionals here.
4. Use That Clean Life to Create Recipe Books
When meal planning isn't the right fit, you should definitely leverage the power of recipe books.
When meeting with clients, you can open up That Clean Life to create a recipe book based on meals you think they would like or benefit from trying.
Here are just a few examples of how you can use custom recipe books to grow your business:
- If you have a client consult with someone who has diabetes, and is sad about giving up dessert - you can create them a low-sugar dessert recipe book.
- Surprise a potential client with a mini recipe book of 5 breakfast recipes that fit their macros, and let them know that there is more good stuff where that came from incase they want a full meal plan.
- Re-engage a client who has fallen off with a slow cooker recipe book.
This is a fun and different approach that not a lot of wellness professionals are doing, so it’s a great way to differentiate yourself. Clients will love feeling like the resources you create for them are personalized and created specifically for them.
For more on how to use That Clean Life to create recipe books, click here.
5. Use That Clean Life to Support Your Workshops & Classes
Running workshops, classes and seminars in your community is an incredible way to network, build relationships, get new clients and grow your business. And you can totally use That Clean Life to create incredible resources for your events.
For example, let’s say you are doing a cooking class. You could use That Clean Life to create your recipe cards. You could also offer to email out a bonus meal plan or recipe book to your participants after the workshop, in exchange for their email address. This not only helps you grow your list, but it also helps you continue to build that relationship after the workshop is over.
When it comes to planning your workshops and classes, use That Clean Life to build your grocery lists too. This will save you a ton of time and energy.
Here's how to use That Clean Life to plan your next workshop.
6. Use That Clean Life to Offer Meal Planning as a Subscription Service
Clients sign up for a subscription to your meal planning service where they receive weekly or monthly meal plans from you. This is an advanced idea as it does require more technology, commitment, time and setup.
7. Use That Clean Life as an Opportunity to Partner With Other Wellness Professionals
Partner with other wellness professionals that need your services, such as gyms that are looking to run a nutrition program for their members, or a naturopath who is looking to refer clients who need meal planning done for them.
Here are some professional connections that can generate referrals for your wellness business.
8. Use That Clean Life to Run a Free Challenge
It may sound counterintuitive, but running a free challenge is a great way to get paying clients. Click here for our step-by-step guide to help you launch your own free challenge this month.
9. Use That Clean Life to Re-Engage Clients Who Have Fallen Off
Have you ever had a client come in super excited to work with you, only to do one session and then never hear from them again? If so, use That Clean Life to send them a recipe or a customized recipe book that would be perfect for them. It gives you a great chance to reach out, re-engage and let them know you would love to see them again.
10. Use That Clean Life to Create Meal Planning Guides
Instead of building a complete meal plan, you can provide your clients with a guide, which contains everything they need in order to create their own meal plans that fit your nutrition recommendations. By providing your clients with resources to do their own meal planning, you’re setting them up for life-long success.
You can create meal planning guides for individuals, families, and even for your group programs. They are a great way to help clients implement the changes you’ve laid out in their nutrition plan, and using That Clean Life, they are super easy to put together. You can learn more about what to include in your meal planning guides here.
With That Clean Life, the options are endless. Whether you use it to offer custom meal planning as a service, run group programs, grow your mailing list, create recipe books, support your workshops, run a subscription meal planning service, support other wellness professionals or something else - you can know that we are here to support you and give you the tools that will help your business grow!
To learn more about That Clean Life, click here.
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