We just announced our Stress & Anxiety Support Program. Here are some ideas on how you can use it to support clients and grow your nutrition business.
Which of these ideas can you start working on today? Let us know in the comments below!
1. Run a Free Challenge
Example: 7-Day Stress Less Nutrition Challenge
Take our Stress & Anxiety Support Program and run it as a free challenge where you challenge your community to eat well to support their mental health. If you are just starting out and need to build your audience and establish trust, running a free challenge is a great place to start. Use the free challenge as a way to show off your knowledge and how great it is to work with you. At the end of your free challenge, you can tell participants about your paid offerings so that they know how to continue working with you.
2. Create a Lead Magnet
Example: 5 Smoothies to Help Manage Anxiety
Use the filters within That Clean Life to search for smoothies with high amounts of nutrients that have been shown to reduce anxiety, like magnesium or vitamin B6. Add them to a Collection, export the Collection as a recipe book and give it away to people when they sign up for your mailing list. We call this a lead magnet because it is a great way to attract new leads. Once you have a list of leads, you can work on converting them into paying clients. A free challenge like we described in #1 is a great way to do this.
3. A Paid Group Program
Example: 4-Week Nutrition for Stress & Anxiety Program
Use our Stress & Anxiety Support Program to guide your participants through Week 1, and create additional weeks by using our filters to search for key nutrients that support stress and anxiety. Weekly meal plans with grocery lists, recipes, and prep guides will be the core piece of the program, but you could add even more value by having weekly coaching calls or guest interviews with stress-experts like a social worker, therapist or yoga instructor. We see health professionals charge anywhere from $100 to $400 for a four-week program, depending on their experience and what support is included.
4. One-on-One Coaching Package
Example: Eating for Anxiety Support Program
If you love seeing clients one-on-one, consider using our Stress & Anxiety Support Program to offer a one-on-one coaching package focused on managing stress and anxiety through nutrition. Your coaching package could include an assessment, customized meal plan, goal setting, weekly check-ins, etc. You could offer a short-term coaching package at a lower price point, or a long-term coaching package at a higher price point.
5. Meal Plan Subscription Service
Example: The Anxiety Warrior Club
Let's say you have built a thriving business that needs to scale and your niche is stress and anxiety. A meal planning subscription service could be a great way to serve hundreds or even thousands of clients. It could include ongoing access to things like new meal plans, recipe books and coaching calls to help manage anxiety. Check out Episode 9 of Nutrition for Your Business for a full deep-dive into building a meal planning membership site.
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