Summer can be notoriously slow for health professionals. However, we have seen many nutritionists thrive in the summer months simply because they have gotten creative with their offerings. You can make this your best summer with the right tools and resources. So many people are still looking for nutrition support, even in the summer, and you can offer services that can help.
Today, we share five ways to grow your nutrition business this summer, all using That Clean Life. Let's make this your best summer yet!
1. Run a Summer-Inspired Challenge for Your Community
Want to keep your clients and community engaged over the summer months? Consider running a summer-inspired challenge.
For example, let’s say you are a nutrition professional who helps college students who play a sport competitively or are physically active. You could run an awesome 8-Week College Athlete Challenge, where participants get weekly summer-inspired meal plans and access to a private community to give them accountability, community, and support.
Learn about using group messaging as a communication tool to create community.
One of the great things about being a member of That Clean Life is that you can access tons of pre-made programs. In this case, you could use our Student-Athlete Program as a template, saving you time in creating rather than creating your meal plan from scratch. Simply make a copy of this program, rename it to "College Athlete Challenge, Week 1", make any modifications you'd like, and then either share it through a shared link or export it as a PDF.
Bam! You have the first week of your challenge content ready to go.
Check out That Clean Life's range of ready-to-use templates.
This is a great way to generate an additional revenue stream in the summer. Let’s say you run an 8-week challenge and charge $160 to participate. That is only $20 per week. Market this to your social media channels and email list and convert 50 participants. That is an additional $8,000 in revenue!
People may not be ready to commit to a long-term, one-on-one coaching program with you, so having a low-cost challenge is a great way for potential clients to get to know you, what you are all about, and how much value you can bring to their lives.
At the end of the challenge, tell participants how they can continue working with you one-on-one so they can keep up their momentum.
Read more about A Health Professional's Guide to Running a Nutrition Challenge & Converting Participants Into Long-Term Clients.
2. Offer a One-on-One Summer Accountability and Nutrition Coaching Program
Let’s say your ideal clients struggle to achieve their health goals in the summer. This could be the perfect time to offer a one-on-one nutrition support program for the summer months.
You could do an assessment and work with your clients to set goals they can achieve throughout the summer. Offer weekly check-ins to help your clients stay accountable, and use That Clean Life to provide weekly meal plans, grocery lists, and recipes to keep them on track. With a one-on-one program like this, you can customize these weekly meal plans to fit what they have going on in the summer. For example, if they are spending a week at the cottage or camping, you can create a custom cottage or camping week meal plan with lots of grilling recipes.
If you decide to add a One-on-One Summer Accountability and Nutrition Coaching Program to your list of services, tell your community about it. Brag about this new offering on your social channels and email list. Get as many people signed up for it at the start of the summer so you can help them crush their summer health goals.
Download the Pricing Handbook now to optimize your pricing strategy.
3. Create a Summer-Inspired Lead Magnet to Attract More Clients
Think about your ideal client's struggles, particularly in the summer months. Then, create a resource that helps solve that problem. Give it away to potential clients in exchange for their email addresses to grow your list of potential leads.
For example, let’s say you are a nutritionist who works to optimize female fertility. You know that many of your clients plan to meet up with friends this summer, but they also want the ability to stick to their health goals. A great way to support your clients is to offer crowd-pleasing dishes they can bring to social gatherings that continue to support their health goals.
This type of client would love a recipe book called "5 Fertility-Friendly Salads Even Your Friends & Family Will Love."
Log on to That Clean Life and use our filters to find salad recipes that also use tags that help optimize your clients’ fertility.
From here, choose five recipes your ideal clients would love and add them to a collection. Then, export that collection with a brief to introduce yourself and let your leads know how to connect with you further.
Beautiful, right? This will attract the interest of your ideal client, and it comes together in minutes.
Next, get your lead magnet on your website and promote it on your social media channels to gather as many email addresses as possible. Then, nourish the leads on your list by giving them free value through a weekly or monthly newsletter. Once your leads know, like, and trust you, they will likely buy from you.
4. Host a Nutritious Summer-Inspired Recipe Club
The world has been in isolation and we’re all craving a bit of socialization right now. Hosting a recipe club would be a great way to bring members of your community together to connect over seasonal, healthy food. Think of it as a book club but for recipes. Every week, you send out a mini seasonal recipe book focusing on one seasonal piece of produce and information about its nutritional value. Then the next week you come together to discuss.
For example, let’s say you create a “Nutritious Summer Fruits Club” to focus on one seasonal summer fruit weekly: strawberries, blueberries, cherries, raspberries, peaches, etc. Every week, participants get a mini recipe book with five ways to use that fruit: breakfast, lunch, dinner, snack, and dessert. They have one week to make the recipes, and then the following week, the community comes together to discuss them.
So, let’s say you are focused on peaches in week one. Log in to That Clean Life and use the filters to find recipes that include peaches and are either breakfast, lunch, dinner, snack, or dessert. Add them to a collection, and export the collection with a brief outlining peaches' nutritional benefits.
The next week, you could create something similar with another summer fruit like blueberries or strawberries.
You could run this Summer Fruits Dessert Club for 8 weeks and charge $40 to participate. That’s only $5/week! If you attract 50 participants, that is an additional $2,000 in revenue. PLUS, you will build so many great relationships by doing this and establish yourself as an expert. If this goes well, you could run a Fall version focusing on Fall produce like pumpkin, squash, apples and a Christmas baking version. The possibilities are endless!
5. Host a Healthy Summer Mocktail Workshop
There is no denying that alcohol sales have gone through the roof due to the pandemic, so if you have a client base that would benefit from embracing the beauty of the mocktails, this idea is for you. Hosting a healthy summer mocktail workshop would be a great way to provide value to your audience, earn money, and build relationships.
For example, let's say you work with people with leaky gut, and they need to avoid alcohol while healing their digestive tract. They would love to learn about delicious non-alcoholic drink ideas that make avoiding alcohol while embracing social gatherings easy. Walk them through how to make a few mocktails and teach them about the nutritional benefits of each drink.
Use That Clean Life to search for drink recipes, and then choose fun summery mocktails like a virgin mojito, sangria, lemonade, sparkling drinks, and more.
Add them to a Collection, then export the collection as a recipe book. Now, you have content for your workshop and a beautiful resource for your participants to keep.
Hosting workshops online is another option that creates less overhead and allows you to market to your clients worldwide. Simply host your workshop online using your practice management software, where you set up your event with registrations, set your price, and market your workshop.
Learn about how to set up a workshop in Practice Better, use the Group Service feature.
Let's make this summer your best with the right tools and resources. Check out our demo to learn more about implementing these ideas using That Clean Life.
