Summer can be slower months for health professionals. However, we have seen many nutritionists thrive in the summer months simply because they have gotten creative with their offerings. So many people are still looking for nutrition support, even in the summer, and you can offer services that can help.
Today we are sharing four ways you can grow your nutrition business this summer, all using That Clean Life.
1. Create a Summer-Inspired Lead Magnet to Attract More Clients
Think about what your ideal client struggles with, particularly in the summer months. Then create a resource that helps solve that problem. Give it away to potential clients in exchange for their email, as a way to grow your list of potential leads.
For example, let’s say you are a nutritionist who works with menopausal women. You know that many of your clients often go to the cottage on weekends or entertain family or friends and they struggle to find healthy, fun summer recipes that everyone will enjoy. Not only that, but many deal with hot flashes so they don’t want to be spending time near an oven or grill.
This type of client would absolutely love a recipe book called: 5 Cool, Quick & Healthy Summer Salads to Help You Avoid Hot Flashes
Log on to That Clean Life and use our filters to find salad recipes that take 10 minutes or less.
From here, choose five recipes that you think your ideal clients would love and add them to a collection. Then, export that collection with a brief to introduce yourself and let your leads how to connect with you further.
Beautiful, right? This will definitely grab the interest of your ideal client.
Next, get your lead magnet up on your website, and promote it on your social media channels to gather as many email addresses as possible. Then, nourish the leads on your list by providing them with free value through a weekly or monthly newsletter. Once your leads get to know, like and trust you, they will be much more likely to buy from you.
Want to keep your clients and community engaged over the summer months? Consider running a summer-inspired challenge.
For example, let’s say you are a nutritionist who helps women in the postnatal period. In this case, you could run a really great awesome 8-Week Healthy Momma Summer Challenge, where participants get weekly summer-inspired meal plans and access to a private Facebook group which will give them accountability, community and support.
One of the great things about being a member of That Clean Life is that you have access to tons of pre-made programs. In this case, you could use our No-Fuss Summer Program as a template, which will save you time in creating it from scratch. Simply make a copy of this program, rename it to "Healthy Momma Summer Challenge, Week 1", make any modifications you'd like and then export it as a PDF.
Bam! Now you have the first week of your challenge content ready to go.
This is such a great way to have an additional revenue stream in the summer. Let’s say you run an 8-week challenge and you charge $80 to participate. That is only $10 per week. Let’s say you market this to your social media channels and your email list and you convert 50 participants. That is an additional $4,000 in revenue!
People may not be ready to commit to a long-term, one-on-one coaching program with you so having a low cost challenge is a great way for potential clients to get to know who you are, what you are all about and how much value you can bring to their lives.
At the end of the challenge, tell participants how they can continue working with you one-on-one so they can keep up their momentum.
3. Host a Nutritious Summer-Inspired Recipe Club
The world has been in isolation and we’re all craving a bit of socialization right now. Hosting a recipe club would be a great way to bring members of your community together to connect over seasonal, healthy food. Think of it as a book club, but for recipes. Every week you send out a mini seasonal recipe book focusing on one seasonal piece of produce and information about its nutrition value. Then the next week you come together to discuss.
For example, let’s say you create a “Nutritious Summer Fruits Club” where every week you focus on one seasonal summer fruit: strawberries, blueberries, cherries, raspberries, peaches, etc. Every week, participants get a mini recipe book that gives five ways to use that fruit: breakfast, lunch, dinner, snack and dessert. They have one week to make the recipes, and then the following week the community comes together to discuss.
So let’s say week one you are focused on strawberries. Log in to That Clean Life and use the filters to find recipes that include strawberries and are either a breakfast, lunch, dinner, snack or dessert. Add them to a collection, and export the collection with a brief that outlines the nutritional benefits of strawberries.
The next week, you could create something similar, but with another summer fruit like blueberries or peaches.
You could run this Summer Fruits Dessert Club for say, 8 weeks and charge $20 to participate. If you attracted 50 participants, that is an additional $1,000 in revenue for you. PLUS, you will build so many great relationships by doing this and really establish yourself as an expert. If this goes well, you could run a Fall version where you focus on Fall produce like pumpkin, squash, apples, etc.
4. Offer a One-on-One Summer Accountability and Nutrition Coaching Program
Let’s say you know your ideal clients tend to struggle with achieving their health goals in the summer. This could be the perfect time to offer a one-on-one nutrition support program for the summer months.
You could do an assessment and work with your clients to set goals that they can achieve over the course of the summer. Offer weekly check-ins to help your clients stay accountable, and use That Clean Life to provide weekly meal plans, grocery lists and recipes to keep them on track. With a one-on-one program like this, you can customize these weekly meal plans to what they have going on in the summer. For example, if they are doing a week at the cottage, you can create them a customer cottage week meal plan with lots of grilling recipes.
If you decide to add a One-on-One Summer Accountability and Nutrition Coaching Program to your list of services, be sure to tell your community about it. Brag about this new offering on your social channels and to your email list. Get as many people signed up for it at the start of the summer so you can help them crush their summer health goals.
5. Host a Healthy Summer Mocktail Workshop
There is a ton of hype about mocktails right now as so many people are looking to stay away from alcohol. Hosting a healthy summer mocktail workshop would be a great way to provide value to your audience, earn money and build relationships.
For example, let's say you work with people who have high blood pressure and therefore need to avoid alcohol. They would love to learn about delicious non-alcoholic drink ideas that make avoiding alcohol super easy. Walk them through how to make a few mocktails, and teach about the nutrition benefits of each drink.
Use That Clean Life to search for drink recipes, and then choose fun summery mocktails like virgin mojito, sangria, lemonade, sparkling drinks and more.
Add them to a Collection, then export the collection as a recipe book. Now you have content for your workshop and a beautiful resource for your participants to keep.
We know in-person events aren't happening in most places in the world right now, but do not let that stop you. Simply host your workshop online using a webinar software like Zoom. From here you can set up your event using a ticketing site like EventBrite or Universe, set your price and market your workshop. When people register, they will receive the webinar link to join the workshop at your set time. So fun!
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