Giving a free talk, hosting a workshop or offering a cooking class is one of the best ways to book new clients. It gets your name out in the community, puts you in front of potential clients, establishes yourself as an expert in your space, and ultimately helps you make money.
If you are a member of That Clean Life for Business, be sure to take advantage of the platform to plan, organize, create and deliver super awesome workshops and classes that will grow your business! We're here to support you every step of the way.
This post will outline how to create an awesome workshop or cooking class, how to leverage the power of That Clean Life for Business in the process and how to convert your attendees into paying clients.
The first step is to pick a format and a theme for your event. Decide whether you want to give a free talk, put on a workshop, host a cooking class or something else.
You'll want to make sure that the focus of your class is closely related to your niche. For example, if you help busy moms beat the bloat, perhaps you want to have a workshop on simple meal planning for gut health. This will make it a lot easier for you to up-sell your attendees on your programs and services, as you know they are interested in the topic.
Tip: If you aren't yet clear on your niche, read this.
Filling your workshops or classes with attendees is the next step, and this is when having an email list comes in handy. Send out event invites to your email subscribers who know, like, and trust you. These are the people most likely to sign-up.
Tip: If you aren’t using a lead magnet to grow your email list, read our post on how to create an awesome lead magnet that will get you more clients.
If you haven't started on building an email list, don't worry. Simply schedule a series of posts about your workshop or class on social media, and send out an email to your friends and family.
We highly recommend creating a Facebook event for your class, so that when your friends confirm they are attending, their network will see your event in their feed, which may spark some more interest. You can also ask your friends and family to share your Facebook event to better get the word out.
Whether you are charging a fee for your event or not, consider using a ticketing platform like Universe or Meetup, that allows people to register. Both of these sites also allow you to make your event public, so that other people browsing the site can find it.
3. Organize, Plan & Shop
Now that you've chosen a format, theme and started to promote, it's time to plan the finer details of your event. This is where you can use That Clean Life for Business to plan things such as snacks you want to serve, or groceries you need to purchase.
Simply add the recipes you want to use onto a new meal plan, and set the number of servings you’ll need. We will automatically generate you an itemized grocery list based on the recipes you select, so you buy only what you need.
4. Create Handouts For Your Participants
Whether you’re teaching a workshop or a cooking class, you’ll want to provide attendees with some take-home materials that they can learn from and refer back to later on. You can use That Clean Life for Business to create beautiful, branded recipes, meal plans, and shopping lists so your supportive materials will contain your name, logo, and contact information.
This will save you a ton of time from creating and designing the materials yourself. These handouts can also act as a business card when your attendees share them with friends and family members later on!
5. Upsell: Educate Your Attendees on Your Programs and Services
At the end of your class, consider making an offer. Talk to your attendees about your other services and the problem you can help them solve.
Tip: Consider offering your attendees a special, limited-time discount on one (or all) of your products or services to give them an incentive to purchase.
6. Follow Up
Once your event is over, don't forget to follow-up and stay in touch with attendees.
First, be sure to add them to your mailing list. Then consider sending them a follow-up bonus recipe, or a 3-day sample meal plan to provide more value and keep them engaged. Touching base after the workshop will increase the likelihood that they will book a private appointment, refer a friend or family member to you, or buy a ticket to your next event.
That Clean Life for Business makes it incredibly simple to create and send valuable resources to your community so you always have a reason to reach out.
This is just one way That Clean Life for Business can help you do better work, in less time, and make more money in your nutrition business. For more awesome ideas of how to use the power of That Clean Life to grow your business, click here.