We have worked with thousands of wellness professionals and there's one thing we can say for certain: the people who consistently put themselves out there are the most successful.
One awesome way to make yourself and your business more visible is to teach workshops and cooking classes. You can teach your audience about meal planning, grocery shopping or cooking while also creating an all-new revenue stream for your business and boosting your profitability.
Today we are going to show you how you can start creating your own sold-out events in six steps.
Step 1. Pick a Theme, Format & Location For Your Event
First, choose a theme for your event. Ensure the focus of your event is related to your niche market so you can attract your ideal clients. This will make it a lot easier for you to up-sell your attendees on your programs and services, as you know they are interested in the topic.
For example, if your niche is helping busy female executives manage IBS, you could teach a cooking class called “Meal Prep to Beat the Bloat” where you give attendees a meal plan and teach them to prep their meals for the week in just one hour. Or you could teach a workshop called “How Meal Planning Can Help You Save Time and Beat the Bloat” where you give attendees a recipe book and teach them how to create their own weekly meal plan.
Next, determine the format of your event. Will this event be a workshop or a cooking class? Will you be serving food that you make in advance or making food with your attendees at the event?
And finally, choose a venue for your event. Look for spaces that are known for hosting similar types of events like cooking studios or community centers. If you are paying rental fees for your venue, be sure to factor that into the price of tickets.
If you are selling tickets, use a ticketing platform like Universe or Meetup, which easily allow you to create a landing page for your event and sell tickets. These sites also allow you to make your event public on their platform, so that other people browsing the site can find it. This is great for expanding your reach!
Once you have your event landing page set up, you'll need to promote it. Here are some marketing tactics to help you sell-out your workshop:
- Share the details of your event with your email list.
- Post about your event on social media.
- Create a Facebook Event and invite everyone in your network.
- Put up flyers in your community.
- Share the details of your event in community Facebook groups.
- Reach out to websites that list local events.
Step 3. Organize, Plan & Shop
Now that you've chosen a format, theme, venue and started to get the word out about your event, it's time to plan the finer details.
If you’re teaching a workshop, you might want to make snacks to serve. If you’re teaching a cooking class, you will need to figure out which recipes your participants will make and what ingredients to buy so that there's enough for everyone.
Use That Clean Life for Business to plan and get organized. First, search for recipes that match the topic of your event. For example, if you are running a workshop on healthy breakfasts, you could search for simple overnight oats recipes:
From here, add the recipes to a plan and set the number of servings you want to make (or your attendees to make). Your grocery list will be automatically generated and itemized, so you buy only what you need.
Step 4. Create Handouts For Your Participants
Whether you’re teaching a workshop or a cooking class, you should provide attendees with some take-home materials that they can learn from and refer back to later on. You can use That Clean Life for Business to create beautiful, branded recipes, meal plans, and shopping lists.
That Clean Life will save you a ton of time from creating and designing the materials yourself. And since the handouts will have your business information on them, they can act as a business card when your attendees review them or share them with friends and family members.
Step 5. Make the Upsell
At the end of your class, talk to your attendees about your other services and how you can help them. Some of your participants might want to book an appointment to work with you one-on-one or join one of your upcoming group programs. Consider offering your attendees a special, limited-time bonus offer to motivate them to book with you right away.
Step 6. Follow Up
Add all of the attendees from your event to your email list and be sure to stay in touch. You can send them a thank you email along with a reminder of your bonus offer and continue to nurture the relationship with a weekly newsletter. Touching base after the workshop will increase the likelihood that they will book a private appointment, refer a friend or buy a ticket to your next event.
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