We are super pumped for today’s episode of Nutrition for Your Business because we’re taking a look at successful health professionals and breaking down what they do differently to be so successful.
It’s no secret that the health industry is a pretty noisy, saturated place, right? Running a business, especially a nutrition business, is not easy. It can be super hard to know what to focus your limited time and energy on.
But what you decide to work on in your business really matters. Successful people reach their goals not because of who they are, but because of what they do.
So what should you do? What should you be working on to take your business to the next level?
Well, that is exactly what this episode is all about. We’ve worked with thousands of health professionals around the world and from all of our experience, we can very confidently tell you that there are obvious trends. There are key things all successful health professionals do differently.
Today we are sharing exactly what those key things are and how you can use them to take your own business to the next level.
They are obsessed with the success of their clients.
The first thing we’ve noticed all successful health professionals have in common is that above all else, they are wildly obsessed with the success of their clients. No matter what else they have going on in their business, their existing clients always come first.
It is so easy to get distracted by marketing and attracting more clients that you forget to create an unforgettable experience for the clients who have already bought into your services. But successful health professionals know that once a client commits to working with them, that is when the real work begins and they are personally invested in the outcome.
One of our That Clean Life members grew her business by 6x in one year just by focusing on the success of her clients. She didn’t even have a website or much of a social media presence. Instead, she just focused on getting her clients the results they came to her for, and her business grew naturally by word of mouth. Her clients were so happy with their results that they couldn’t help but tell all their friends about her.
We have seen it time and time again that a happy successful client is the most powerful sales and marketing tool you can ever have. Word of mouth is a highly underrated but super powerful marketing tactic. People trust recommendations from their friends and family over all other forms of advertising, so ensuring your clients walk away from every interaction with you feeling like they have achieved their goals will have them singing your praises which will bring in new clients naturally.
If you are feeling overwhelmed about marketing your nutrition business and attracting more clients, instead shift your focus and get wildly obsessed about making the clients you do have successful. We promise that it will pay off big time.
They solve a problem for a niche market.
Next, we’ve noticed that super successful health professionals always focus on solving a problem for a niche market.
Successful health professionals usually aren’t generalists. They have an area of expertise and become known as the go-to expert on a specific topic. And they own it. They become really good at one thing and aren’t afraid to turn away clients who aren’t a great fit for their services.
On the other hand, some health professionals are struggling and are scared to declare that they help a certain type of person because they think they will lose out on other clients. But here’s the thing: a jack of all trades is a master of none. We’ve talked to so many health professionals who have shared with us how niching down has been the best decision they’ve made.
Think about it. A health professional who specializes in say, nutrition for brain health, will have a way easier time with things like communicating their value, being discovered, attracting their ideal clients, creating content and being really good at their work than a health professional who tries to cater to everyone who wants to eat healthier.
So if you’ve been working with clients for a while and have noticed you tend to attract a particular type of client, or that you really love helping people with a specific issue, do not be afraid to go all-in on that and declare it as your niche.
They are visible and put themselves out there.
Successful health professionals are successful because they can be seen by potential clients. They do things like public speaking, Instagram stories and attend events in their community. They don’t hide because they know that the more time they spend with people, the more those people can get to know, like and trust them, which is the first step to getting clients.
It sounds easy but this can be really hard for a lot of health professionals. Putting yourself out there can be terrifying, but ask any successful health professional and they will tell you that their growth happened as a direct result of pushing past their comfort zone.
We know what it is like to be stuck in this area where you want to be more visible but the fear of putting yourself out there and trying something new is holding you back but the way we see it, you have two options.
- Remain stuck in this space where you will not grow, or...
- Push past the resistance and just go for it.
At the end of the day, you are the only thing that is standing in your way. Look around and you will see that the health professionals you admire have all worked through those same fears and are very visible.
The good news is that every time we step out of our comfort zone, it actually expands! It won’t always be as hard as it is in the beginning. Start with smaller opportunities and work your way up. For example, one of our That Clean Life members gave her first free talk in her own house and invited friends and family who she was most comfortable with. Now she’s a pro who can get up in front of any crowd.
Like we say to our clients: it’s ok to start wherever you are, as long as you start. Being visible a choice. We hope that you will take the leap and put yourself out there because we know for a fact that big things always happen on the other side of your comfort zone.
They invest in things to help them work more efficiently.
Another thing we have noticed is that successful health professionals invest in things like software and people to help them work more efficiently. They aren’t burning out trying to do it all themselves.
Successful health professionals know that investing in automating or streamlining tasks they spend a lot of time on like client scheduling, follow-ups, and meal planning will give them more time in the day, which they can invest in making their clients more successful.
Successful health professionals also recognize when their business is at a point where they need to hire help. They know that without hiring help, they won’t be able to take their business to the next level.
Do not stunt your business growth by believing you can do it yourself or that investing in tools and people will cost you money because the truth is that investing in efficiency can help you make more money. Becoming more efficient is so necessary to scaling your nutrition business as it will help you do more in less time.
The old saying “Sometimes you have to spend money to make money” is so true and successful nutrition professionals understand where they should invest for the best results.
They know that the best way to learn is through real-life experience.
Another thing we’ve noticed is that successful health professionals have earned their success through real-life experience. They know that working with clients is the absolute best way to learn and get better at their craft. When they identify a gap in their own knowledge, they dig in and do the research on their own.
On the other hand, health professionals who aren’t making gains in their business tend to feel they need more education or to take another course when really, what they need to do is start working with clients so they can get real-life experience.
No textbook or course will ever compare to actual experience in the real world. You’ll probably never feel fully “ready” and there will always be more to know. But there does come a point where you have all the education and everything within you to succeed, you just have to get out there and start applying it.
They love to put in the work and don’t give up.
Last but certainly not least, successful health professionals love to put in the work. They know there are no shortcuts to the top, and that there is no such thing as an overnight success.
Successful health professionals understand that they can’t go from zero to one hundred without laying the foundation. Instead, they prioritize, work on the most important things and build slowly.
There seems to be a big misconception in the health industry that you can graduate and start making $10K overnight. But it just doesn’t work like this. Every single successful health professional we have worked with has put in years and years of work to get to where they are. Building a successful and sustainable nutrition business takes time and perseverance.
Successful health professionals have told us firsthand that they don’t feel like they are successful because they have secrets or any magical advantage but rather they feel they are successful simply because they did not give up. They keep going, even when things get tough because they enjoy the process and understand they need to put in the work to get to where they want to go.
"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance." - Steve Jobs
So keep working. If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you’re done. Your day to day work might feel small, but it will add up over the long term, we promise. It’s a slow and steady climb so you have to enjoy the process.
So there you have it! Those are the key things that successful health professionals have in common. Like we said at the beginning, running a nutrition business is hard, but successful health professionals are clear proof that when you focus on the right things and are committed to putting in the work, you can really set yourself apart from the crowd.