A great lead magnet is like Miracle-Gro for your business. It is an incentive you offer to potential clients in exchange for their email address. If you want to generate a constant stream of leads for your business, then you must have a great lead magnet!
So... what makes a great lead magnet?
Today we are sharing the three types of lead magnets that perform best for nutrition professionals. Grab a pen to jot down your ideas, and get ready for some serious growth!
Need more help with creating a lead magnet? Grab a free copy of our Lead Magnet Creation Guide for Nutrition Professionals!
1. A Curated Recipe Book
Most people struggle to find recipes that meet their specific needs and help them overcome the nutritional challenges they’re facing. As a nutrition professional, you can step in and provide guidance to people on what they should be eating and why.
Remember that the purpose of your lead magnet is to build an email list full of your ideal clients. This means your recipe book needs to appeal to your niche market.
Here are some examples of recipe book lead magnets that are perfectly positioned to solve a specific problem and attract a specific type of person:
- “Portable, High Protein Breakfast Recipes for Athletes On-the-Go”
- “Healthy One-Pan Recipes to Get Dinner on the Table in 30 Minutes or Less”
- “Dairy-Free Snack Guide for Children with Eczema”
Click here to learn how to use That Clean Life for Business to create a recipe book as a lead magnet.
2. A Three or Five-Day Meal Plan
One of the most valuable resources you can offer as a nutrition professional is a meal plan. Meal plans are like a blueprint to help your clients implement what you’ve taught them. We have already proven that people will happily pay for an awesome meal plan, so offering a meal plan as a free resource will definitely attract tons of leads.
When using a meal plan as a lead magnet, you want to make sure that it is valuable, but not overwhelming. We've found that a three to five-day meal plan is the sweet spot for a lead magnet because it’s enough to help them see results but leaves them hungry for more (pun intended).
Meal plans will attract leads who are looking for a plan to follow to achieve a specific result. Offering a meal plan as a lead magnet is perfect if you are trying to sell a high-end nutrition program, a group program or even a meal planning subscription service.
If you are creating a meal plan as your lead magnet, it should be carefully designed to solve one specific problem, attract your ideal client and deliver them a quick win.
Here are some examples of high performing meal plan lead magnets:
- “A 3-Day De-Bloat Meal Plan for IBS”
- “A Simple 5-Day Healthy Meal Prep Plan for College Students”
- “A 3-Day Post-Holiday Detox Meal Plan”
Creating a meal plan as a lead magnet can feel overwhelming as you'll need recipes, photography, a grocery list, and great graphic design skills to make it look professional. That's why we've built That Clean Life for Business, which gives you all the tools and resources you need to put together an epic meal plan with recipes and a grocery list with just a few clicks.
3. Free Challenges
A free challenge can act as a great lead magnet. Free challenges require a little more effort, but the return on investment is huge. They allow you to supercharge your list growth, build an engaged community, and at the end – convert motivated participants into paying clients. A free challenge should have a specific start and end date and as people sign up to participate, your list will grow.
You can run a simple free challenge with your lead magnet (a recipe book or a meal plan) and a private Facebook group for support and accountability.
Here are some examples of great free challenge topics:
- “5-Day Smoothie Challenge to Kickstart Weight Loss Goals”
- “5-Day Paleo Challenge to Heal Hashimoto's”
- “5-Day Healthy Meal Prep Challenge for Students on a Budget”
Click here to read how one That Clean Life for Business Member used her lead magnet to run a free challenge that grew her business like crazy!
Now that you know the three types of lead magnets that perform best for nutrition professionals, are you ready to get started on creating awesome lead magnets that will supercharge your business growth? If so, grab your free copy of our Lead Magnet Creation Guide for Nutrition Professionals here!
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