One of the most common questions we hear from That Clean Life Members who are launching a group nutrition program is “how do I get people to sign up?".
Once you've got a group program ready to go, you will need to fill it with paying participants. With some hard work and smart moves, you can sell out your group program. Here's how:
Step 1: Build Your Audience
The first step to getting sign-ups for your group program is to offer a free challenge to create some buzz and give people a taste of what it’s like to work with you. At the end of this free challenge, you will invite each participant to join your upcoming paid group program.
The topic of your free challenge should directly relate to your group program. For example, if your paid group program is focused on meal prep for athletes, your free challenge could be something like a free 5-day meal prep breakfast challenge.
We’ve run a lot of free challenges and we've found that the perfect length is five days, and starting on a Monday is always best. In terms of resources, it works well to give participants a five-day meal plan with recipes and a grocery list. It's also great to have a private Facebook group where you can keep participants engaged. A private Facebook group also allows your participants to meet and support one another.
Your free challenge should be fast and easy to create. Be sure to use That Clean Life to build a simple five-day meal plan with a grocery list, recipes, and your custom branding that will really impress your participants.
Remember that this is a free challenge. A meal plan and a Facebook group are all you need to offer participants to entice them to join, and you can deliver the meal plan to everyone who signs up by email. The goal here is to grow your audience so that when you announce your group nutrition program, there are a lot of people interested in learning about it.
The people who sign-up for your free challenge are also the people who will eventually be signing up for your paid program, so be sure to invest effort into marketing your free challenge.
Here are some ways to market your free challenge:
- Write a blog post announcing the details of your free challenge and share it with your email list and across all of your social media channels multiple times.
- Share the sign-up page for your free challenge on all your social media pages.
- Create a Facebook event page, invite friends and encourage them to share.
- Give a free talk in your community that relates to your free challenge and group program topic.
- Do Facebook and Instagram lives to talk about the free challenge and always end with a call to action to sign up.
- Send emails to your list about the free challenge.
- Ask your friends and family to share the free challenge details with their networks.
Remember to stress the fact that this challenge is free to participate in! Plan to spend two weeks promoting the challenge before the start date.
Step 3: Run Your Free Challenge and At the End, Announce Your Paid Program with a Time-Sensitive Incentive to Join
Your free challenge will run for five days, and on the last day of the challenge, you will announce all the juicy details of your amazing upcoming paid group program. The people who will be most interested in your paid program will be the group challenge participants, so offer them an irresistible, time-sensitive incentive to join.
Great incentives include:
- "When you register for my group program in the next 48 hours, you will receive a bonus healthy desserts recipe book."
- "When you register for my group program in the next 24 hours, you will receive one bonus private coaching call with me."
- "For the next 48 hours, I am offering 20% off of my upcoming group program exclusively to those of you who participated in the free challenge."
- "When you register for my group program in the next 24 hours, you will recieve a one-week customized meal plan designed by me."
Make sure the incentive is time-sensitive. Giving them 24 or 48 hours to take advantage of the bonus will ensure interested participants sign-up right away rather than putting it off and ultimately forgetting or losing motivation. Get them registered while you are top of mind!
Step 4: Continue to Market Your Upcoming Group Program to a Wider Audience
While the participants of your free challenge will be the most likely ones to join your paid program, that doesn’t mean they will all sign-up right away, or that you should only promote the program to them.
Now that your free challenge is over, start to promote your paid program to your entire audience in the same way you promoted your free challenge:
- Write a blog post announcing the details of your upcoming group program and share it with your email list and across all of your social media channels multiple times.
- Share the sign-up page for your group program on all your social media pages.
- Create a Facebook event page for your group program, invite friends and encourage them to share.
- Give a free talk in your community that relates to your group program topic.
- Do Facebook and Instagram lives to talk about topics related to your upcoming group program, and always end with a call to action to sign up.
- Send emails to your list about the group program.
- Ask your friends and family to share the group program details with their networks.
Promote your upcoming group nutrition program multiple times across multiple platforms to get people to take action and sign-up.
Be sure to give your community a deadline, or a date and time that they must sign up by. Be sure to send out several reminders about this deadline to create a sense of urgency.
Step 5: Run the Program, Collect Feedback & Prepare to Run it Again
This last step comes after your program but it is still an important part of getting sign-ups for the next round of your group program.
You should be collecting feedback and testimonials for both your free challenge and your paid program. These will help you improve them for the future rounds, as well as market them next time you open registration.
Program feedback can be collected using anonymous surveys sent out to all participants. We like using Typeform for this. Ask open-ended questions such as what they loved about the program, and what they felt was missing.
By the end of the program, you will have a good idea of who in the group would make a great testimonial and you can reach out to them personally. Check out our guide to collecting inspiring client stories here.
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