So, you want to take your nutrition business online. You’ve heard about the location freedom, “passive” income, unlimited reach and you’re thinking it sounds like a win-win for you.
But hold up, because if it was easy then everyone would be succeeding with it.
We chatted with Krista Goncalves, CHN, Founder of Making Lemonade, Brand Strategist and Copywriter for Wellness Entrepreneurs. Not only has she taken her own business online, but she's also helped many fellow nutrition professionals do the same for themselves.
We asked Krista what the biggest mistakes she sees wellness entrepreneurs making during the offline to online transition and here’s what we learned.
1. Not Niching Down Enough
Google processes 3.5 billion searches every day, and of those searches, diet is one of the main categories. That means there are a lot of people looking for health information online.
“When I first took my business online, I didn’t see the need to have a “niche" and still kept trying to speak to literally every health seeker online - which is ALOT!”
Keeping your practice “general” might work in-person, but trying to be a generalist online sets you up for failure. People are looking for a specialist who can cater to their unique health issues.
Krista eventually niched down to working with women who have adrenal and thyroid problems. This changed everything for her as she was able to offer targeted solutions to a specific group of people and her business started booming.
If you're still struggling with your niche, answer these questions to get clarity.
2. Not Starting an Email List Until You Have Something to Sell
New nutrition professionals often don’t prioritize building an email list because they are still figuring out the specifics of their practice. But if you wait to build your email list until you have something to sell, who are you going to sell it to?
"I didn't start an email list when I shifted online, because I wasn't sure what I would even say and didn’t feel like I had anything to 'sell' yet. If I could go back in time, I would start a list ASAP and just figure it out as I go.”
When done right, email marketing can have a high return on investment. Even a simple weekly newsletter that takes 30 minutes to write will pay off big time in the long run. You need to build a relationship with your leads before you sell to them.
If you're not sure how to start growing an email list, check out our free Lead Magnet Creation Guide.
Who do you follow on social media? If it’s a lot of other nutrition professionals, healthy recipe accounts, and colleagues you look up to, you’re doing it wrong.
"Your peers are NOT your ideal client! Follow your ideal clients and engage with them!”
Instead of using social media to stay in touch with your industry, use it to connect with potential clients by searching hashtags related to the problem you solve and commenting on their posts.
Not sure what to post on social media? Here are five types of posts that will help you book clients through social media.
4. Constantly Worrying About the “Competition”
”For too long I didn’t connect with other people in my niche for fear they would think I was trying to copy them or that someone would want to copy my work.”
The more time you spend worrying about your competitors, the less time you are spending on growing your own business. Krista made amazing allies by reaching out to colleagues with similar audiences to her own.
Learn about professional connections that can help you grow your business here.
5. Being Afraid to Invest in Your Business
Online businesses may have less overhead than renting office space, but you will still have to invest in the right tools so that everything runs smoothly. Don't be afraid to spend money on making your client experience the best it can be. Trust us, it will pay off in the long run.
Have you taken your business online? What important lessons did you learn in the process? Let us know in the comments below!
Keep up with Krista by following her on Instagram.
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