There’s no doubt that macro-based diets are on the rise. Whether you feel counting calories and macros is helpful or not, more and more clients are taking an interest in tracking the numbers associated with their nutrition.
Teaching your clients about energy, carbohydrate, protein, fat, and fiber intake can help them learn more about how food affects their body and what a balanced diet looks like. That said, simply giving them a set of numbers to hit and sending them off to figure out how to hit them is usually not the most helpful approach.
Providing a personalized meal plan that shows them how simple and fun it can be to hit their targets will be a game-changer for keeping your clients compliant, on-track to reach their goals and coming back to you for more.
Today we are going to teach you how to create personalized meal plans based on unique calorie and macronutrient targets. Following these steps will take your meal plans and your clients to the next level!
Step 1: Determine Your Client’s Macro Targets
The first and most important step in creating a meal plan based on specific calorie and macronutrient targets is to determine what those targets are.
There are a lot of different formulas that you may use to calculate calorie and macro needs. There are varying macronutrient distribution philosophies as well. There is no one-size-fits-all approach to this, and to get the right numbers you will need to take into account your client's...
- Height and weight
- Body fat percentage
- Life stage
- Health status
Looking for a calculator? We like the USDA DRI Calculator for Health Professionals which uses the most current scientific knowledge about both macro and micronutrient needs.
Step 2: Create an Eating Schedule
Once you've determined your client's nutrient targets, the next thing you need to understand is your client's lifestyle so you can create a realistic eating schedule that will help them succeed. One of the best ways to understand your client's lifestyle is to have them complete this Meal Planning Assessment.
Once you better understand your client's lifestyle, you can determine how their targets will fit into their eating schedule.
Let's say your client likes to eat three meals and two snacks per day. A basic strategy would be to divide their total daily targets including calories, carbs, fat and protein by four. This would give you even macro targets for breakfast, lunch, and dinner. Then, divide that number by two to get the target macros for your two snacks.
For example, say your client needs approximately 1,800 calories per day made up of 270g carbohydrates, 40g fat, and 90g protein. Based on breakfast, lunch, dinner and two snacks per day, here is how that would look distributed evenly:
Three meals, each with:
- 450 calories
- 67g carbohydrates
- 10g fat
- 22g protein
Two snacks, each with:
- 225 calories
- 33g carbohydrates
- 5g fat
- 11g protein
Don't stress about perfection! It’s unlikely that the numbers will be hit exactly at every meal, but this at least gives you targets to aim for when creating your client's meal plan.
Step 3: Find Recipes That Fit The Targets
Great recipes are a way to keep your clients engaged and excited to stay on track. During your Meal Planning Assessment, you developed an understanding of your client’s food preferences, and now you get to put that knowledge to use.
When creating the meal plan, consider things like...
- How much time your client has to cook.
- Their grocery budget.
- Their food likes and dislikes.
- If they like prepping food in advance and eating leftovers.
One client might be the type of person who is happy eating basic baked chicken, broccoli, and sweet potato, while another might want more variety and ideas to keep meals interesting. Always stay mindful of your client's unique preferences!
If you are using That Clean Life for Business to create meal plans for your clients, you can easily search for recipes based on things like time and ingredients. You can also search for meals based on nutrition targets using our Nutrition Filters. Just click on the "Filter" button located at the top of the main recipe gallery. Then, click on the "Nutrition" tab. From here, you can search for meals based on nutrition information.
If you find a recipe that you know your client would love but doesn’t quite fit their macros, you can very easily modify the ingredients to make it work for their needs. When you modify a recipe using That Clean Life for Business, the nutrition information will update in real-time. This allows you to easily increase protein, reduce fat, or remove added sugars by changing the quantities of different ingredients used.
Step 4: Build a Balanced Meal Plan
Now that you have the perfect recipes, it’s time to organize them into an easy-to-follow meal plan.
As you add meals to your Planner, That Clean Life for Business will automatically give you the daily nutrition totals. This analysis includes both calorie and macronutrient totals as well as micronutrients so you can be sure all your client’s needs are being met.
If you prefer to view total macronutrients as a percentage, you can do that by clicking on the pie icon from your Planner.
Including a shopping list with your client's meal plan is also key to their success. That Clean Life will automatically create an itemized grocery list based on what recipes have been added to the plan.
Step 5: Give Your Client Their Awesome Plan!
Once your plan is finished, simply export the meal plan, grocery list, and recipes from That Clean Life as one single PDF to send to your client. We'll take care of applying your personal branding to every page.
Now you can hand your client a professional, beautiful, delicious meal plan that helps them hit their macros.
Offering premium resources like this to your clients will help them succeed. Not only that, but they will be more likely to keep coming back for more. A happy, successful client is the most powerful marketing tool you will ever have!
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