Love it or hate it, social media is an inevitable part of growing your wellness business. But posting on Instagram can sometimes feel like you are rolling the dice or screaming into a void. New algorithms mean that fewer and fewer people are seeing your posts, engagement and growth are at an all-time low, and you might be ready to give up.
There is no one-size-fits-all solution to solve your Instagram woes, but there are a set of best practices you should definitely keep in mind.
1. Documentation is the new creation.
We are entering a new age of social media, where your followers are getting bored of perfectly curated content. Instagram Stories have changed the game and now followers are connecting with raw video content more than the polished photos in their feed. They want to get to know the people behind the posts, and the accounts that share the details of their daily lives are becoming more popular.
If you’ve been hiding behind your work and only sharing picture-perfect recipes, it’s time to get in front of the camera. Document pieces of your life that show who you are, and what’s important to you. Let your followers see the messy cooking process behind your instagram-worthy recipes. Share glimpses into your personal life and your own health journey so your followers can get to know the real you.
2. You can (and should) ask for feedback.
Take advantage of Instagram Story polls to find out what your followers want from you. Does your audience prefer recipes, or product reviews? Meal prep or throw-together cooking inspiration? Don’t be afraid to ask people what they want so you can deliver the content they will find valuable.
People also love to help, and to feel like their opinion is important. Ask them about their favourite brands or recipes, and take their advice. When you use the platform to give your followers a voice, they'll turn into loyal fans.
3. Get your followers off of Instagram.
Remember: You do not own your Instagram followers! Overnight the whole platform can change and your post reach can be cut in half. If you’re relying on any social media platform, you need to find a way to contact your followers directly.
Use a tool like Linktree to direct your followers to your blog or email list sign-up. This is really the only way you can guarantee that you’ll always be able to reach the audience you worked so hard to build.
4. Don’t just post and sign-off.
If all you’re doing on Instagram is posting things, and expecting to be flooded with likes and comments, you’re going to need to step it up if you want to grow. Engage with your community, respond to their comments and messages. Follow the people who are engaging with you and comment on their posts.
Search through the hashtags that your ideal clients use and connect with them by leaving meaningful comments on their posts. Initiate contact, instead of waiting for people to find you.
5. Follow your clients, not your colleagues.
Following a ton of other wellness entrepreneurs can backfire for a few reasons:
- You’ll get caught up in what they’re doing, and let it distract you from your own work.
- If you’re constantly engaging with other health businesses, Instagram will start showing your content to those people instead of your ideal clients.
- You may be tempted to blend in, instead of being yourself and standing out.
- You’ll waste time seeking the approval of the people who will never hire you.
- You risk losing touch with what your potential clients need from you.
6. Focus on the people you have, and forget the people you don’t.
If you’re obsessing over growth, stop it! Instead, shift your focus to nourishing the heck out the community you do have, because those are the people who will support you in all you’re doing. Having a small, highly engaged community is more valuable than having massive growth from fewer people who care about your content.
Focus on serving the people who are at the party, instead of trying to get more guests in the door. If it's a super fun party, word will spread and you will organically start to attract more followers.
Have any of these Instagram tips have worked for you? Leave us a comment below with your username so we can say hello!