Online courses are a hot topic in the world of entrepreneurship these days and with good reason! As a nutrition professional, you might be wondering if an online course is a possibility for your business.
We’ve talked a lot about group nutrition programs and how they can help you grow your business, but online courses are a whole new concept.
With an online nutrition course, clients are not signing up to work with you, they are signing up to learn from you. You might choose to be available for your students to contact, but you can also limit this availability. Also, the content of an online nutrition course will be more extensive and comprehensive than a group program.
Creating an online nutrition course is a great way to grow your business and share your knowledge in a creative way. But like anything else, it does take a considerable amount of time and effort to set up.
If an online nutrition course sounds like a good fit for you, here are the five steps to follow to get clarity on the topic, create the content, choose your platform, set your prices, market the course and get paying students.
1. Choose a Topic
Your online course is going to be related to your niche or specialty. If you’re not sure what your online course should be about, you’re probably not ready for one. This is an advanced move for nutrition professionals who are confident in their niche, knowledge and have a lot of information to share.
Here are some examples of online nutrition course topics:
- Easy Weight Loss for Real Life
- Master Your Meal Plan: Become Your Own Nutritionist
- 10-Week Nutrition, Sleep, Movement & Mindset Course
- Ketogenic Nutrition Course
- Meal Prep Basics for Weight Loss
2. Create Your Course Content
You can deliver your content in a variety of formats including videos, PDFs, text documents, worksheets, powerpoint presentations, and nutrition resources. In terms of what content you create - that will depend on the topic and the knowledge you want to share.
Tip: Be sure to take advantage of your That Clean Life for Business membership to create professional, custom-branded course content such as meal plans, recipe books, grocery lists and meal planning guides.
3. Choose Your Platform
By now you’re probably wondering “But where do I host all of this content?"
We looked into what platforms most Nutritionists are using to create online courses and found that Teachable and Thinkific are the most popular. Both offer the ability to create a course sales page, host the content, handle enrolment and accept payments. Clients who purchase the online course are provided with login information and guided through the lessons at their own pace. Since the course is hosted on a dedicated platform, you don’t need to worry about managing participants in a Facebook group or emailing lessons out.
4. Set the Price of Admission
Like most services, the cost of online courses varies widely based on how specialized the information is. We found that courses addressing specific health problems had higher price tags than those that tackle general health topics.
Remember that you will need to market your course to get paying students. A $50 course takes just as much effort to sell as a $200 course. If you set your price too low, you are less likely to make a profit when you consider the time and money spent on the setup of your course and marketing.
When you are setting the price for your course you should ask yourself:
- How specialized is the information you are teaching?
- How much time and money do you want to spend marketing the course?
- What is the value of the outcome your students will achieve?
- How much time and money would students spend getting this information elsewhere?
The experts at Thinkific offer an amazing guide to pricing your online course. They strongly believe that the price of your course should never be below $199.
5. Market Your Online Course & Enroll Your First Students
Despite the common myth that online courses are “passive income,” the truth is that they require ongoing marketing efforts just like all products and services. Here are some of the ways you can promote your online course:
- Create a Lead Magnet: Make a lead magnet related to the topic of your course, like a 3-day meal plan or a short recipe book. This will help you build an email list of potential students that you can market your course too.
- Social Media: Post about your course by sharing mini-lessons and tidbits of what students will learn.
- Facebook & Instagram Lives: Host Q&A sessions about your course and walk potential students through the curriculum. Speak to all the benefits they will experience as a result of your course.
- Write blog posts: Create blog posts related to your course content. Include a description of your course with a link to learn more.
- Send Emails: Send a series of emails to your list about the course when you launch it and continue to mention it in your weekly newsletters.
- Offer a “Scholarship”: Create buzz by creating a “scholarship” (or a giveaway) to your course that requires entrants to post on social media about why they want to take your course.
As you can see, creating an online course definitely takes hard work. But when done properly, it can be such a great way to grow your nutrition business.
Have you created an online nutrition course? If so, share it with us in the comments below!
Every week we curate the best tools, tips and resources for nutrition professionals and deliver them straight to your inbox. Get on the list here!
Other Articles You Might Like: