Building an engaged email list can be a serious game-changer for your business. It allows you to get in touch with your audience exactly when you want, and deliver a ton of free value so they can get to know, like and trust you.
To teach you about building a solid email list, we're calling in the pro. We spoke with Karen Pattock who is the go-to email list building expert in the health and wellness space. Karen is a big advocate of using Facebook Live to grow your email list, since it's an incredible way to reach a massive audience and is 100% free.
Want to use Facebook Live to grow your email list, but have no idea about where to start? We've got you covered! Here are Karen's 8 steps to a successful, list-building Facebook Live:
Tip #1: Create an irresistible lead magnet.
A lead magnet is an item that will attract your ideal clients to provide you with their email address. Types of lead magnets used by nutrition professionals include recipe books, meal plans, nutrition tips, checklists, quizzes, etc. The options are endless, but it needs to be extremely valuable and solve a problem that is commonly experienced by your ideal client.
Karen says one of the most important parts about your lead magnet is the title, which must contain a clear and concise benefit statement. The title of your lead magnet must answer the question: "What's in it for me?".
For more on how to create and set up an awesome lead magnet, click here.
When choosing a topic for your Facebook Live, keep it focused on your niche, and be sure that it will provide a ton of value to your ideal client. Karen recommends focusing on the biggest pain point your ideal client has, and aim to cover this topic within 15 to 20 minutes.
Once you know the topic, choose a title for your Facebook Live that will make your ideal client want to tune in. Just like your lead magnet, you want to make sure that the title of your Facebook Live has a clear and concise benefit statement. It should answer, "What's in it for me?"
Promoting your Facebook Live in advance will greatly improve the number of views you get. Karen suggests promoting your livestream in advance via your social media channels and email list. Let your followers know the topic, date and time of your Facebook Live so they are excited to tune in and get a ton of free knowledge.
Tip #4: Ease your nerves by practicing.
So by now you are likely thinking, "Facebook Live sounds awesome, but absolutely terrifying."
We feel you. But we promise that the more you do it, the easier it gets. You can totally do this! You just need to get the ball rolling.
If you are nervous about going live for your first time, Karen suggests you create a new private Facebook group, where you can practice going live privately. No one will see this but you, and practicing will help you feel much more comfortable when it comes time to go live.
Tip #5: Broadcast from your business Facebook page (not your group or personal page)
Karen is a firm believer in going live from your business Facebook page as opposed to your Facebook group or personal page and here's why:
When you broadcast from your Facebook group, only the members of the group can view it. This seriously limits the number of people you are going to reach with your Facebook Live. It also limits the ways you can share and repurpose the broadcast.
For example, if you broadcast from your group and then later send the link out to your email list, share it on your blog, or post it on your social media channels – only the people who are actually in your group will be able to access it. Not ideal, since you want as many people to see your Facebook Live as possible!
Your business Facebook page is public, is indexed by Google, and therefore is much easier to find. So again, be sure to go live from your business Facebook page, and not your Facebook group or personal page.
Tip #6: When you go live, be sure to introduce yourself!
Right off the bat, let your audience know who you are, what you do, the problem you solve, and where they can learn more about you.
Once you get into the topic, you'll want to be sure to promote your lead magnet two to three times throughout the livestream so you can build your list! Post the link to your free offer in the comments section of your Facebook Live, so that you can easily direct people to it during your talk.
Karen gave us two really great examples of how to organically integrate your lead magnet into your talk:
- Example one: "And if you love this topic, you are going to absolutely love my free __________! You can grab that using the link I've posted in the comments below."
- Example two: "And don't forget, I have this free __________, that you can go grab right now. I've posted the link in the comments below."
It's repetition that makes your audience take action.
Also keep in mind that people will join your livestream late and leave early - so do not be afraid to mention your lead magnet a few times throughout.
Tip #8: Share it!
By clicking "Share" underneath your Facebook Live, you can share the broadcast to your personal page, into your Facebook group, etc. Share it both during and after the Facebook Live to significantly increase your reach.
Tip #9: Do it again (and again). Consistency is everything!
Regardless of how your first Facebook live goes, don't lose momentum. Do it again, and again and again. The more consistently you do it, the easier it will get and your email list will continue to grow full of your ideal clients.
Karen suggests going live on the same day and time every single week. This way, instead of leaving it up to chance (and then it likely not happening), it's in your schedule. Your audience knows exactly where you are going to be and at what time. There is never any doubt.
So there you have it! Nine awesome tips for building your email list using Facebook Live.
Thank you so much to Karen Pattock for sharing all of these great tips! You can learn more about Karen and her Step Into More Profits Program here.
- How to Create an Awesome Lead Magnet and Use it to Get More Clients
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