We are big believers in working smarter, not harder. This can feel a bit difficult, especially when you’re first starting your business.
This is why we’re so excited to introduce you to Andrea Maxim, the founder of The Maxim Movement. Andrea is a Naturopathic Doctor at three separate clinics where she focuses on helping busy, overworked moms combat bloating and work on putting themselves first.
Andrea has established a 7-Day Program called the GAT Protocol© that she runs all clients through and uses to attract her ideal clients.
“GAT stands for Gut, Adrenal, Thyroid, which helps me walk my patients through an easy-to-visualize plan for their health. We always start with the gut, to help stabilize inflammation, then work on the hormones. The GAT Protocol© is now the premise of every video I do, and every clinic visit I have.”
A 7-Day Program has helped Andea's business more than any other approach. It is the starting point for any client who wants to work with her and addresses the root causes of the issues they are facing. The program is approachable and helps her clients make small changes over seven days that add up to big results. It is built around a very specialized diet with the support of supplements in the first seven days to solve digestion discomfort.
“My program is a 7-day intensive protocol to help people heal their gut lining quick, while massively repairing nutrient deficiencies using only green vegetables, herbs, spices, oils and my branded Detox powder, MAXIMized Detox Complete. I make sure to give each patient who joins a sample meal plan, made with recipes from That Clean Life. Then each day they receive an automated email with one new recipe and videos to watch about what they may experience daily.”
Thousands of health professionals use That Clean Life to create meal plans, recipe books and more for their clients. Want to see what all the hype is about? Save your seat at our upcoming Open House on September 24th at 2PM ET. Register here to attend live or receive a replay and learn how we can help your business grow.
Thinking about creating a 7-day program yourself? Here is how this approach has helped Andrea's business, and how it can help yours too:
1. It Builds the Know, Like & Trust Factor
Seven days is a short period of time, which seems more approachable for many people. It also shows your client how you will continue to support them if they decide to work with you over a longer period of time. It allows you to build on the trust that had them reaching out to you in the first place.
“In 7 days I earn their trust by showing them how much better they can feel by avoiding trigger foods, hyper-nourishing their bodies and also what ‘putting themselves first’ looks and feels like.”
2. It Creates a Quick Win for Your Clients
We all know how quickly our clients want results, right? While we all know that real healing won’t happen overnight, a 7-Day Program gives your client a glimpse into healing. This short program will get them doing the work and taking action for themselves. When a client takes action, they start to believe in themselves, and this is where change really grows from.
As they say, “the proof is in the pudding”, and if your client is doing the work and feeling the shift in seven days, they will be inclined to do all they can to keep this feeling going.
3. It Protects Your Energy
Your time is valuable! A short program allows you to stop repeating the same things, the same materials, the same roadblocks over and over again with clients. If we were to take all of that time with our clients and use it as research to build a program that gives them what they’re asking for, we stop doing the busy work.
“When your clients are in front of you, listen carefully to HOW they speak of their health concerns. Record the exact statements they use. Document how they describe their pain and what they want their transformation to be. Those words are GOLD. The more you remember them, the better you will get to understand the pains of your ideal client and soon you'll be speaking their truth TO them. They will love you for that.”
4. It Extends the Lifetime Value of Your Clients
A 7-Day Program acts as a trial period where the client sees if they can connect with you. It shows them they can make the changes they’ve been hesitant to in the past, and that they can trust themselves to do what they need to feel their best.
This leads to highly engaged clients. When clients see their own success, they will want to share all of the details with friends and family. Additional clients will reach out when they hear real-life testimonials from your 7-Day Program participants.
5. It is the Perfect Amount of Time
For many who are looking to make a change, an entire month of changes seems very scary and a bit unapproachable. Give up their coffee for an entire 30 days? No way!
But 7-Days? Ok, now they’re listening. One week creates a warm audience; an audience that is open to the idea of working with you on an ongoing basis. It’s enough time for them to know if you’re the right one to help them.
Now that you know the benefits of creating a short signature program, let’s get to work! Remember that once you create the program, the work isn’t over. Spend the time you gain back to promote your program. This will allow you to have a steady stream of potential clients who are looking for a program just like yours.
Check out Andrea's podcast, Maximized Business for weekly episodes on running a sustainable, protitable health practice.
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