We spend a lot of time talking to nutrition professionals who want to launch a program but aren't quite sure how. You're overwhelmed, you don't know where to start, and you aren't 100% confident that you'll be able to have a successful launch.
But everyone we talk to after they launch says the same thing: "I really wish I'd done it sooner."
Today we're sharing the things you need to do now in order to make your next program launch a complete success.
1. Get Clear On Your Niche
You cannot build a great nutrition program until you know what problem it solves. Make it specific! You should be able to communicate the exact problem that your program solves in just a few words. Once you know what problem the program solves, you will be able to market effectively to the people who have that problem.
Tip: If you’re still struggling to find your niche, answer these questions to get clarity.
2. Outline The Content of Your Program
Before you can launch your program you need to get clear on what the participants get! Whether you’re building a group program or structuring a one-on-one program, you should have a solid idea of what you are offering from week-to-week and what you are charging.
Create as much of the material in advance as possible. Whether it is a group program or a high-end one-on-one progra, you can use That Clean Life for Business to create weekly meal plans, recipes, grocery lists and/or prep guides.
3. Create Your Lead Magnet
You’ll need a solid lead magnet so that you can build an email list so you have people to market your program to. A lead magnet is a short "freebie" that directly relates to your program and your niche so that it will attract the right type of leads who will become paying clients.
You can use That Clean Life for Business to create your lead magnet, like a three-day meal plan or a short recipe book.
Tip: If you don’t have a lead magnet yet, here’s how to create one.
4. Start Sending a Weekly Newsletter
From this day forward, you write a weekly newsletter. No ifs, ands or buts about it - this is essential. Even if you have 10 subscribers, it’s worth it. You need to build a relationship with the people on your list, and sending a weekly newsletter with valuable content and information is the perfect way to do this.
If you haven’t set-up a newsletter yet, now is the time. Pick a template, decide what you’ll include, and choose a day of the week to send it. Then stick to it, even when you don't feel like it!
Tip: Check out our full guide to creating an awesome weekly newsletter.
5. Set a Date
You need to set a date for your program launch. Your ideal launch time will depend on your niche. If you are launching a group program, you will also want to decide how long you want to allow people to sign-up for before closing registration.
6. Start Creating Free Content
Before you start selling anything you need to GIVE, GIVE, GIVE! Building an audience by producing valuable content is the first step toward a successful program launch. As your audience grows, you’ll be able to convert more and more of them into paying clients.
Every blog, Instagram post, Facebook Live etc. that you do should be related to your niche or your core message. If you jump around to unrelated topics, it will confuse your audience. Stay focused!
Make a list of at least 20 topics that relate to your niche and to the specific problem your program solves. Create a content schedule so you know which topic you will be covering each week.
Tip: This is NOT your time to sell. Focus on providing amazing value. Your goal in this phase is to get them to know, like and trust you.
You can share the content you create in your weekly newsletter. You can also publish your content on social media, but keep in mind that only a small percentage of your social media followers are likely to see your content organically, which is why growing your email list is so important!
Every piece of content you create should relate to your niche and have a call to action, like asking the reader to download your lead magnet. For example, “If you liked this, you’ll love my Free 3-Day Bye-Bye Bloat Meal Plan! Download it here.”
Tip: Here is how to get more downloads on your lead magnet.
7. Run a Free Challenge
A free challenge is a great way to create a community and establish yourself as an expert. Your free challenge will round up all the people within your network who would be most interested in participating in your paid program and it’s the best way to get all those people’s attention.
By running a free challenge, you increase the trust that the participants have in you. They get a taste of what it’s like to work with you and hopefully will start to see an improvement in their health.
Your free challenge could be a smoothie challenge, meal prep challenge or a beat the bloat challenge. Choose a topic that relates to your niche and use That Clean Life for Business to create a short meal plan or a recipe book that will guide your participants through the challenge.
Tip: Here's a complete guide to running a free challenge that converts.
If you do these things before launching, you will have a large audience of people who have had the chance to get to know, like and trust you and therefore will be much more likely to buy when you tell them about your program!
Are you ready to take action? Leave us a comment below to let us know which idea(s) you like best from this list and which tactics you will be using to launch your next program!
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