We get it.
You went to school to study health because you want to make the world a better place. You know all about the different imbalances that can contribute to disease in the body, and you use a wide variety of strategies to get people feeling their best. You love what you do, and you’re on a mission to help people.
In fact, maybe you want to help everyone.
Maybe that’s why you’ve been afraid to choose a niche. Sending the message that you help one specific type of person scares you because you know that anyone would benefit from your services. Why limit yourself?
Choosing a niche is kind of like choosing what language you’ll speak: If you try to speak a little of everything, no one will understand you. But when you focus on getting fluent in one language, everyone will know exactly what you are saying.
Having a niche is how you attract your ideal clients, change more lives and make more money. Getting clear on your niche also makes it much easier to define your programs/services, set your pricing and market to the right people.
The following questions are designed to help you finally decide on what your niche should be, so you can start moving in the right direction and speaking fluently to “your people.” Grab a notebook and a pen, and jot down any words or phrases that come to mind when you ask your self the following questions.
1. What is your story?
Every healer has a story. Whether you’ve overcome your own health crisis or watched a loved one go through an illness, you have a story.
Write down the major events that led you to become a wellness professional. Include personal health issues and how you overcame them. Consider the lessons you've learned from your life experiences, and talk about how you have turned your pain into joy.
Telling your story will inspire and attract your ideal clients who may be going through the same thing and looking for help.
2. What are you good at?
Think of your most successful clients. What did you help them with? Was it weight loss? Candida? Digestive issues? Athletic performance?
There’s a problem that you’re uniquely good at solving. This doesn’t mean you’re terrible at every other problem, but you can accomplish even more if you double down on that one area of your expertise.
3. What do you like?
If you had to help the same type of client day in and day out, who would you want to work with?
Hopefully the answer to this question lines up with what you’re good at, but even if they don’t, that’s a part of the process. Find a way to connect what you like and what you’re good at.
4. What specific problem will you be solving?
Don’t simply stop at categorizing your niche. Focus in on the exact problem that you’re going to be solving.
Hormones, digestion, weight loss, and sports nutrition are all examples of categories, not niches. Decide on one specific issue that falls into your category of choice, like insomnia, constipation, or fuel for ultra-marathon athletes. What is the specific problem that you solve?
5. What EXACTLY do you do?
Now put what you do into concise words so that you can get clear on what you will be focusing on from here on out.
The next time someone asks you what you do, have something to say that leaves an impact and goes beyond your professional title. Saying you are a nutritionist, dietitian, trainer, or coach isn’t explaining what you do to anyone except your peers.
Instead of just telling people what you are, go a step further and tell them what you do.
Try using this framework:
"I am a ___________ who helps ____________ achieve _______________."
- The first blank is your preferred title.
- The second blank is who you help.
- The third blank is the result.
The more specific you can be, the better people will understand what it is that you do. For example:
- “I am a coach who helps top ultra-marathon athletes eat and train strategically so they can achieve their performance targets.”
- “I am a dietitian who helps seniors struggling with Type 2 diabetes achieve balanced blood sugar while still eating foods they enjoy.”
- “I am a Nutritionist who helps women with binge eating disorder achieve a healthy relationship with food.”
- "I am a Naturopathic Doctor specializing in insomnia who helps busy moms achieve the best sleep of their lives.
- "I am a Holistic Nutritionist who helps women with adult acne achieve clearer, more radiant skin through optimal nutrition."
What's your niche? Leave us a comment to tell us what you do in 20 words or less!