I'll admit: The wellness industry can seem like a very crowded and noisy place. It can feel hard to get new clients, so when you do, it is so important to ensure they have an incredible experience under your care!
Last week I chatted with some amazing Holistic Nutritionists - Joy McCarthy, Rachel Molenda and Ashley Sauvé about what it takes to cultivate a positive client experience.
All three of these nutritionists have managed to stand out in the wellness space, and turn clients into raving fans and I was itching to learn exactly how they have managed to create such an incredible client experience. And with the upcoming Joyous Health Business Program, it was the perfect time to chat.
Here is their best advice that will help you take your client expeience to the next level.
In order to translate your knowledge into successful clients, you have to have the right tools. Ashley says she wishes she would have invested in her client experience sooner, but now that she has - there are two tools she can't live without.
That Clean Life for Business helps Ashley create amazing nutrition plans for her clients, which she then uploads to her client management software, Practice Better. Ashley says that using these two tools has allowed her to provide a smooth experience for her clients from intake forms to food journaling. These tools allow her to have an organized system in place that is really impressive, and one that her clients want to keep coming back to.
Rachel mentioned that a tool she loves using is FullScript, which allows her to recommend supplements and clients can have them delivered straight to their doorstep.
2. Have your services and prices listed on your website.
Chances are, your potential clients will check out your website before they reach out to you. Joy points out that it is so important to make it super seamless for people to find the right information on your website. Make it easy for people to get in touch with you and get to know who you are and what you offer.
Joy says one of the biggest mistakes she sees new practitioners making is to not list their services and pricing on their website. How are people going to know what you offer if you don't list your services on your website?
Take Action: Does your website list your services and pricing? If not, block off some time this week to get it updated.
3. Offer value upfront.
Since your client experience begins before you even start working with the person, it is important to provide value upfront. Rachel, Ashley and Joy all do this through sharing recipes, blogging, free guides and more. By consistently creating content, they have increased brand awareness, gotten their message out there and potential clients get a ton of value from them before they even start working together.
4. Be authentic.
Ashley noted that in the beginning, she adopted a professional persona that wasn't really her. Over time, she found that when she was more authentic and communicated with her clients in a way that was really her, like showing her goofy, less polished side, she started to attract her ideal clients who really connected with her. Therapeutic relationships can positively influence outcomes more than anything else.
5. Create simple resources for your clients to help them reach their goals.
Joy told us she doesn't use the 15-page protocols she learned about in school. Instead, she keeps things super simple starting with a one-page outline of lifestyle recommendations. She then builds on this advice so every week feels approachable for the client.
Depending on their goals, some clients will need meal plans, others will need recipe books, and some will need supplements. Cater your resources to your client's unique needs and ensure they empower your client to go out and implement your advice on their own.
One thing that Ashley said was that "overcommunicating is better than under-communicating." Amen! Communication is so important in terms of client experience. Your client should always know that you are there for them. Keep in touch through frequent follow-ups and check-ins.
If you loved this advice, then you will love The Joyous Health Business Program, which kicks off on October 8, 2018. To sign up or learn more, click here.
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