Menopause causes a lot of changes in women's bodies and often triggers them to re-evaluate their health and well-being, especially their nutrition. As a health professional, you can really help guide menopausal women through a trying time.
Here are some business growth ideas to help you support your clients, attract new clients, and grow your business working with menopausal clients.
1. Create a lead magnet focused on menopause to attract potential clients.
If you are wanting to generate more leads for your nutrition business, the best way to do this is through a lead magnet.
A lead magnet is a free resource that you use to attract potential clients in exchange for their email address. Once they are on your email list, your goal is to nourish your leads and convert them into paying clients. We recommend creating either a recipe book or a 5-day meal plan to giveaway when people sign up for your lead magnet.
If you are a nutrition professional working with menopausal clients, you could create a meal plan or recipe book related to menopause as a way to attract ideal clients. For example, "5 Meals to Fight Hot Flashes for Menopausal Women" or "A 5-Day Meal Plan to Combat Menopausal Weight Gain".
Create your meal plan or recipe book on That Clean Life as a PDF, then export it with your business branding.
Be sure to include a brief with your lead magnet that introduces who you are, how you help women with menopause, and why you created this resource. Here's an example:
Thank you so much for grabbing by 5-Day Meal Plan to Combat Menopausal Weight Gain.
My name is Abigail, and I specialize in helping women going through menopause manage their symptoms and feel awesome with proper nutrition. I created this 5-day meal plan so you can see how simple and delicious eating whole foods that support your health can be.
I created this meal plan with four key nutrients in mind:
1. Calcium & Magnesium
During menopause, the loss of estrogen increases the risk of osteoporosis which is why bone health is important. Minerals like calcium and magnesium can help prevent bone loss during menopause, and I've been sure to include many meals high in both of these on this plan.
As we age, our protein needs increase. As you transition into menopause, you might experience sudden, rapid weight gain and have difficulty controlling your blood sugar, even if you are eating the same way you have always done. Don't worry! This is totally normal. Protein helps to balance your blood sugar and maintain a healthy weight, which is why I've ensured this meal plan contains at least 25% of your calories from protein every single day.
One of the most common complaints from menopausal clients is hot flashes. Some research has found that phytoestrogens may help reduce hot flashes, which is why I've included many phytoestrogen-containing foods on this plan including tempeh, broccoli, carrots, and sesame seeds.
4. Healthy Fats
Just like protein, fat is important to keep your blood sugar controlled and manage your appetite. Not to mention, good quality fats are associated with a lower risk of both heart disease and breast cancer. I've included many sources of healthy fats on this meal plan for you including avocado, extra virgin olive oil, trout and chia seeds.
As you can see, this meal plan has been carefully crafted to help you feel great during menopause. I've also included a grocery list to make shopping a breeze, and a prep guide to help you stay organized on a daily basis.
I know that one size does not fit all when it comes to nutrition. If you need a customized plan, be sure to check out my Four Week Eating for Menopause Program, where we will work closely together to evaluate your health and create customized weekly meal plans based on your needs. I also offer other services and programs designed to help you manage your menopausal symptoms, which you can learn more about here.
Menopause is a normal part of life as a female, and I'm determined to help you feel great throughout this transition. Please email me at any time with questions, firstname.lastname@example.org.
Cheers to managing menopause like a boss!
Abigail, aka "The Menopause Nutritionist"
2. Run a free challenge focused on menopause to nourish your leads.
Let's say you have built up a good-sized email list of at least 50 people, and now you want to convert them into paying clients. One great way to do this is through a free challenge. Give them a free, 5-day preview of what it is like to work with you, and then at the end present them with an irresistible offer to join one of your paid programs or services, such as a discount or bonus.
For example, you could create a free challenge related to a common menopausal nutrition problem like feeling satiated in the morning to avoid snacking. You could call your free challenge "The 5-Day Feel-Full-All-Morning Breakfast Challenge for Menopausal Women" where you challenge your leads to eat healthy breakfasts for five days to see how it impacts the way they feel.
Use That Clean Life to search for breakfast recipes that are high in protein and healthy fats. You can even apply a calorie range. Choose five and add them to a meal plan then export it as a PDF to provide to people when they sign up for your free challenge.
Again, don't forget to write a great introduction before you export your PDF that introduces who you are, what the challenge is and what your participants should do to prepare. Here's an example of what you might say:
Thank you so much for joining our 5-Day Feel-Full-All Morning Breakfast Challenge for Menopausal Women.
My name is Abigail, and I specialize in helping women going through menopause manage their symptoms and feel awesome with proper nutrition. I know that managing your weight during menopause can be hard. I also know how important a healthy breakfast is when it comes to avoiding mid-morning cravings. This challenge is designed to help you start every day with a healthy, well-balanced breakfast that will help you feel full all morning.
I created this 5-day breakfast plan with two key things in mind:
As we age, our protein needs increase. As you transition into menopause, you might experience sudden, rapid weight gain and have difficulty controlling your blood sugar, even if you are eating the same way you have always done. Don't worry! This is totally normal. Protein helps to balance your blood sugar and maintain a healthy weight, which is why I've ensured the breakfasts in this challenge are high in protein.
2. Healthy Fats
Just like protein, fat is important to keep your blood sugar controlled and manage your appetite. Not to mention, good quality fats are associated with a lower risk of both heart disease and breast cancer. The breakfasts I've included in this challenge are high in healthy fats like avocado, eggs and olive oil.
As you can see, this breakfast plan has been carefully crafted to help you feel great during menopause. I've also included a grocery list to make shopping a breeze.
The challenge starts on Monday, November 2, and ends on Friday, November 6. Be sure to do your grocery shopping the weekend before the challenge so you are ready to rock come Monday morning. And don't forget to join my private Facebook group, Nutrition for Menopausal Mavens where you can connect with other menopausal women doing the challenge and get support and accountability.
I'm so excited to get this party started and can't wait for you to experience the impact that a balanced breakfast can have on your menopausal symptoms.
Abigail, aka "The Menopause Nutritionist"
3. Offer a paid one-on-one program or a group program focused on menopause to convert leads into paying clients.
If you are focusing on menopausal women, it is great to offer a paid program related to menopause. For example, "The 4-Week Program for Eating Healthy Through Menopause". Your program can be designed for one-on-one clients or for a group of clients.
A one-on-one program offers a more customized approach including personalized meal plans and support. Because you are providing a higher level of support with a one-on-one program, you charge more for it than you would a group program. One-on-one programs are great if you like working closely with clients and if they typically need a lot of support.
A group program is created for a group of participants. Everyone receives the same material including meal plans and group support/coaching. The participants work through the program as a group and you are their guide. Group programs are a great way to scale your business and see multiple clients at once, without having to see each one-on-one.
4. Create a membership site for women going through menopause to convert clients into long-time followers.
And finally, let's say you have a thriving nutrition business working with menopausal clients, and you are looking for a way to scale your business so you can go from seeing a handful of clients to seeing 100 or even 1,000 clients.
A great way to achieve this is to build a membership site for menopausal women, where those who join can get access to meal plans, recipes, group coaching and a community that will support them through their menopausal journey.