Nearly 50% of women are negatively impacted by some sort of hormonal imbalance. Proper nutrition can play a big role in keeping hormones balanced and as health professionals, we can help with this.
If you currently specialize in hormonal health or are considering specializing in hormonal health, here are a few ideas for how you can grow your nutrition business in this niche market.
1. Create a Healthy Menstrual Cycle Lead Magnet to Attract Your Ideal Client
If your goal is to build your audience and generate awareness of your nutrition services, we suggest starting off by creating an incredible lead magnet that will speak to the needs of your ideal client.
For example, let's say you are a nutritionist who helps women understand and optimize their cycle. In this case, you could create a lead magnet called, "Healthy Snacking for a Healthy Cycle" to teach women about the phases of their cycle, and healthy snacks to support their bodies through the hormonal changes.
A typical menstrual cycle can be broken down into two phases: the follicular phase and the luteal phase.
During the follicular phase, supporting healthy estrogen levels is key. Flax seeds and cruciferous vegetables are great foods to help the body naturally regulate estrogen levels so they stay at a healthy level.
During the luteal phase, cravings are more common. Meals high in protein, fat, and fiber, but low in simple carbs and sugar can help minimize cravings and keep blood sugar stable.
Log in to That Clean Life and use our filters to find four to five snack recipes for each phase.
To find snack recipes that are suitable for the follicular phase, I would search for snacks that contain flax seeds or cruciferous vegetables like cauliflower or Brussels sprouts. I could then add these recipes to a Collection called, "Healthy Snacking for a Healthy Cycle"
To find snack recipes that are suitable for the luteal phase, I could search for snacks that are sugar-free and high in fat, protein and fiber. I'd then add these to the same collection called, "Healthy Snacking for a Healthy Cycle".
Once you have your collection made, you can add a brief that introduces yourself, talks about why you created this guide, teaches women about the phases of their cycle and more. For example:
Thank you so much for downloading my guide, "Healthy Snacking for a Healthy Cycle". My name is Abigail and I am a Holistic Nutritionist who empowers women to not just understand but optimize their menstrual cycles.
What we eat can have a big impact on how we experience our monthly cycles. Now, I have worked with a lot of women dealing with hormonal imbalances in my day, so I know that snacking can often be our downfall. That afternoon craving hits and we're off to Starbucks to grab a sugary caffeinated drink and chocolate chip cookie. Not the best choice for having an easy-breezy menstrual cycle, right?
I get it. And that is exactly why I have created you this snack guide. This guide will inspire you with delicious snacks to help you feel your best in each phase of your cycle.
"Each phase?" I hear you ask. Yes. You see, a typical menstrual cycle can be broken down into two phases:
- The Follicular Phase
- The Luteal Phase
During your follicular phase, supporting healthy estrogen levels is key. Flax seeds and cruciferous vegetables are great foods to help your body naturally regulate estrogen levels so they stay at a healthy level. This is why the first four recipes in this guide contain flax seeds and cruciferous vegetables like Brussels sprouts and cauliflower.
During your luteal phase, cravings are more common. Meals high in protein, fat, and fiber, but low in simple carbs and sugar can help minimize your cravings and keep blood sugar stable. This is why the last four recipes in this guide contain snacks that are sugar-free and also high in protein, fat and fiber.
I think you will love what I've put together for you, and this is just the beginning of what I offer. Be sure to join my private Facebook group, Cycle Syncing Club to connect with a like-minded community and get even more support and goodies from yours truly.
And hey, when you make these snacks, be sure to snap a pic and tag me on Instagram! I love seeing what you are up to in the kitchen.
Yours throughout your cycle,
Boom! Now you can get this up on your website as a free download and start promoting it to build your list full of ideal clients who will benefit from what you have to offer.
Once you have built an audience, you need to gain their trust before they are ready to purchase your services. One great way to do this is through a free 5-day challenge.
For example, let's say you are a nutritionist who specializes in hormonal acne. You have an awesome lead magnet related to hormonal acne that has been building your list and now you need a great way to nurture these leads. In this case, you could run a free challenge called, "5-Days to Improving Your Hormonal Acne Challenge" where you guide participants through five days of better nutrition to reduce hormonal acne with a meal plan, grocery list, recipes, and a prep guide.
Log in to That Clean Life and create a 5-day meal plan to address the causes of hormonal acne. For example, you could use our filters to search for recipes that are low-glycemic, dairy-free and incorporate foods high in omega-3's and anti-inflammatory vitamins.
Once your 5-day meal plan is done, export it with a brief that welcomes your participants to the challenge and explains who you are, how you created the meal plan and what they can expect next. Here's an example:
Hello! Welcome to our 5-Days to Improving Your Hormonal Acne Challenge.
My name is Abigail and I am a holistic nutritionist who has dedicated the last five years of my life to helping women clear their hormonal acne through the power of nutrition.
This is a free 5-day challenge that will help you get started on your journey to clearer skin. I've taken everything I've learned over my years of helping women with hormonal acne and rolled it into a powerful, 5-day meal plan designed to help you balance your blood sugar, reduce inflammation and get the good stuff into your diet to clear your hormonal acne.
On the following pages you will find the meal plan with an itemized grocery list and recipes. We will start this challenge on Monday, August 3 and we will end it on Friday, August 7. This means you should use the weekend before the challenge to grocery shop and prep.
Speaking of prep, I've also included a handy dandy prep guide that you can find at the end of this guide. It will walk you through what to prepare in advance, and then show you how to stay organized on a day-to-day basis throughout the challenge. Pretty great, huh? Literally no guess-work here!
Be sure to join our private Facebook group, Healing Hormonal Acne Naturally. This is where you can connect with myself and other women dealing with the same hormonal acne issues you are. It is also a great place to post your progress to stay accountable.
Each day of the challenge, I'll be covering an important topic that will empower you to take control of your hormonal acne.
Day 1: Balancing Your Blood Sugar
Day 2: Going Dairy-Free
Day 3: The Power of Omega-3
Day 4: Anti-Inflammatory Foods
Day 5: Hydration Station
You now have everything you need to get started. Grab the list, mark off any items you already have then get shopping. Follow the prep guide, join the Facebook group and you will be ready to rock on Monday morning.
I can't wait to see what we can accomplish together in just 5-days!
Once you have your challenge content created - it is time to promote your challenge. Set up a landing page using a landing page creator like Mailchimp, ConvertKit or Gumroad and market, market, market!
PS: Because we often get asked, I want to address the question, "Can I run a paid challenge?". Yes, you can absolutely do something like this and charge a fee to participate. It depends on your goal. If you are looking to nurture your leads, we recommend running a free challenge. However, if your leads are warmed up already, then consider running a paid challenge.
At the end of your free challenge, you should present an offer that entices participants to continue to work with you. Which brings us to our third idea...
3. Run a One-on-One 28-Day Healthy Menstrual Cycle Program to Convert Leads into Paying Clients
As I just mentioned, if you opt to run a free challenge, you should always present an offer at the end to convert participants into paying clients.
Helping clients with their menstrual cycle can be tough in a group setting since every woman will be at a different point in her cycle. This is why we suggest a one-on-one program.
A one-on-one 28-Day Healthy Menstrual Program would allow you to work closely with clients one-on-one from the start of their cycle to the end. You could use That Clean Life to provide customized weekly meal plans for the follicular and luteal phases. Need some inspiration? Click here for our Follicular Phase Program and here for our Luteal Phase Program.
There will be clients that are always looking for a high-level of support, so we highly recommend having a one-on-one program that will support these types of clients deal with their most common struggles.
4. Create a Meal Plan Club focused on a Hormonal Health Issue
If your business is at the point where you are maxed out seeing clients one-on-one and you need a way to scale, consider creating a meal planning subscription service. This allows you to work with hundreds, even thousands of clients at the same time.
Your meal plan club can include weekly meal plans, recipe books and other perks such as monthly group coaching and access to expert interviews. Check out Episode 9 of Nutrition for Your Business to hear us talk more about a meal planning membership site.
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