Bone health is a very common health concern, especially for those over the age of 50. Take a look at Google Trends and you can clearly see many people searching for things like “bone health”, “bone health diet” and “nutrition for bone health”. It is evident that people are looking for help in this area and as a health professional, you can help.
If you currently specialize in bone health, or you are thinking of specializing in bone health, here are some ideas for how you can attract new clients and create new revenue streams related to this niche.
1. Create a Recipe Book or Meal Plan Lead Magnet Focused on Bone Health to Attract Your Ideal Client
If you want to grow a business around bone health, you need to attract clients who are concerned about bone health. In order to do this, you can create a recipe book or a meal plan and offer it as a free download when people sign up for your mailing list. This will help you grow a list of people who are concerned about bone health, which you can then work on turning into paying clients.
For example, you could create a recipe book called "5 Drool-Worthy Desserts To Support Strong Bones".
To create this, log in to That Clean Life and use our filters to search for dessert recipes that are high in calcium. Once you've applied this filter, you can add high calcium dessert recipes to a collection, and then export the collection as a recipe book.
Before exporting the collection as a recipe book, you can add a brief and talk about who you are, why you put together this recipe book and why you included the recipes you did. Here's an example of a great lead magnet introduction:
My name is Abigail and I am a Nutritionist who helps women build and maintain healthy bones. You feeling your absolute best is my number one priority and showing you how to eat healthily in a way that supports your bone health is my passion.
Now, let's talk about dessert. I know that it is hard to believe that desserts can actually support your bone health, but it is absolutely true.
This is exactly why I have put together this recipe book containing five dessert recipes that support your bone health. Each of these delicious desserts contains 200 mg of calcium or more to keep your bones healthy and strong.
This is just the beginning of what I have to offer. I'd love to invite you to join my free private Facebook group, Strong Bones for Life. This is an incredible community of women over 50 who are all concerned about bone health.
And hey, if you make any of these recipes, don't forget to tag me on Instagram! I love seeing your creations.
(aka, The Bone Health Nutritionist)
2. Run a Meal Planning for Bone Health Workshop
Those who have been diagnosed with osteoporosis or osteopenia are often eager to learn about the impact of nutrition on their bone health. This is a great opportunity to host a workshop on meal planning for bone health, which could be held in person or online.
To create the materials for your workshop, log on to That Clean Life and check out our Bone Health Support Programs (regular and plant-based). Both of these programs are high in key nutrients that support bone health including calcium, magnesium, phosphorus, potassium, and vitamin A.
For example, let's say you decide to run a Plant-Based Bone Health Meal Planning Workshop. Simply take our Plant-Based Bone Health Program and condense it into five days by deleting the meals from days 6 and 7. Once you have a five-day meal plan, you can use that as the base for your workshop.
Plan to talk to your participants about the key nutrients for bone health, and the ingredients they should incorporate on a weekly basis to ensure they get plenty of them in their diet. Then provide them with the 5-day meal plan and walk them through how to prepare some of the meals from the plan such as a breakfast, lunch, dinner and snack.
Use the brief to let your participants know a bit more about the workshop. Here's an example of what you might say:
Welcome to my Plant-Based Bone Health Meal Planning Workshop. In this guide you will find a 5-day meal plan
designed to support healthy bones, an itemized grocery list and delicious recipes.
To prepare for the workshop, please have this guide handy and shop the day before. At the workshop, we will be
covering key nutrients to support your bone health including calcium, magnesium, phosphorus, potassium, and vitamin. We will also be preparing one breakfast, lunch, dinner and snack from this guide to set you up for a healthy week ahead.
Please have a pen and paper handy to take notes. We'll see you soon!
Abigail (aka, The Bone Health Nutritionist)
You could even include the key nutrients and a breakdown of why they are important for bone health in this brief if you would like!
Now, let's say you host this as an online workshop, so you charge $20 per person. For every 10 people you attract to sign up, that is an additional $200 for you as the practitioner. If you hosted this as an in-person workshop, you would need to charge more to cover your expenses for the venue, food, etc.
3. Create a Three-Week Bone-Health Challenge
We've said it once, and we'll say it again: Everyone loves a challenge! A Bone-Health Challenge would be a great way to attract clients concerned about their bone health to get a sense of what it is like to work with you.
Each week, your challenge participants could receive a meal plan focused on key nutrients for bone health. For example:
- Week 1: Calcium and Magnesium
- Week 2: Phosphorus and Potassium
- Week 3: Vitamin A and Vitamin D
To create these, log in to That Clean Life and use our filters to search for meals that are high in these nutrients and then create weekly meal plans with those recipes.
On top of weekly meal plans, you can also offer weekly Q&As, interviews with guest experts, and a private Facebook group for your participants to connect with you and each other.
Let's say you charge $90 per person to participate in this challenge and you attracted 12 people to participate. That means you would earn $1,080 from this challenge alone.
4. Offer a One-on-One Bone Health Coaching Program
As we mentioned, people who have been diagnosed with osteoporosis or osteopenia are often eager to learn about the impact of nutrition on their bone health. A one-on-one program is great to help guide them through the changes they can make to support their bone health in a long-term, sustainable way.
For example, let's say you create a one-on-one program called "Four Weeks to Stronger Bones" where you work closely with clients. While the content will be customized to their needs, you could use the following as a general outline:
- Week 1: Initial Consultation & Goal Setting
- Week 2: Food-Based Nutrition for Bone Health
- Week 3: Essential Supplements and What to Avoid
- Week 4: Building Healthy Bones for the Long-Term
On top of weekly lessons, you can create additional resources for clients on this program such as meal plans and recipe books. For example in Week 2, you could provide your client with a customized 7-day meal plan focused on key nutrients for bone health. You could review how following that plan went in Week 3 and make any modifications. Then in Week 4, you could create the client a recipe book of their favourite comfort foods that contain bone-health supporting ingredients.
Remember: a one-on-one program should be highly customized to the client's unique needs. Conducting thorough assessments is essential to truly understand their needs.
Because a one-on-one program is so customized and because you give the client very individualized attention, you should charge more for this offering. For example, if you charged $600 for this four-week program and enrolled three people in it per month, then this revenue stream would bring in $1,800 for your business.