So you've created an awesome lead magnet, but no one is signing up for it. We hear this a lot. But here's the thing: The work doesn't end when you finish creating your lead magnet. If you want to build an email list full of your ideal clients and turn them into paying customers, then... Read more

When you graduate and start accepting clients, your first bookings are super exciting. Taking on a new case, meeting with a new individual, and getting to do what you love is a rush that leaves you wanting more. But it’s hard for your business to thrive when you are only working with a few... Read more

You know how they say hindsight is 20/20? I've always found that it's really easy to learn from other people's mistakes. Sometimes, I think knowing what not to do is more valuable than knowing what to do. That's why today I'm opening up about my first experience with running a group nutrition program. For... Read more

Some professionals love meal planning and want to include meal plans with all client sessions. If that sounds like you, great! But if creating meal plans for your clients isn't your cup of tea, you’re not alone. Perhaps you want to offer meal planning as an add-on service, or maybe providing meal plans isn't... Read more

“My clients don’t follow their plans.” “I don’t know how to keep clients coming back.” “I’m not 100% confident in my nutrition programs.” We get it. You went to school for nutrition science, and applying that science with actual human beings who are a bundle of complex emotions (and excuses) is an... Read more

When it comes to the health of your clients you must be a great practitioner, but when it comes to the health of your business you must be a great marketer. You could be the best nutrition professional in the world, but if you have no clients, then all that knowledge and skill is wasted.... Read more