As a wellness professional, there's a good chance that advertising and selling your services feels "icky" and unnatural to you. If you are struggling with what to say in your marketing, let your successful clients do the talking!
Client testimonials are one of the best ways to market your services. But they work even better when they read like inspiring stories.
People love stories, they love seeing a "before" and "after" that they can relate to, and that gives them hope. Aim for sounding more like "Chicken Soup for the Soul" and less like a late night infomercial.
We know you probably aren't a journalist, so we are here to help you start asking the right questions that will craft your best client stories. Here is a template you can copy, paste and customize when asking for client testimonials.
I wanted to reach out and congratulate you again on your health transformation. You’ve worked so hard, earned amazing results, and I’m proud to see how far you have come. It has been wonderful to work with you and I must say, I am so honoured that you chose me to come on this journey with you.
Your story is so inspiring and I would like to share it! I would love to feature your hard work and success on my website and share it to motivate others just starting out with their own transformations.
I’m hoping that you’re open to sharing a little bit about your experience from where you started to where you are now.
Here are the things I think people would love to know about your journey:
- What made you decide it was time to take action and transform your health?
- Why did you choose to work with me specifically?
- What were you feeling before starting the program?
- How did you feel during the program?
- What was your biggest challenge, and how did you overcome it?
- How do you feel now?
- What is one piece of advice you would give to someone who wants to achieve what you have achieved?
Any other feedback you have for me would be so appreciated and valuable.
I can't wait to share your story.”
It's typical to focus on ourselves when we ask clients for testimonials, but you will get a better quality testimonial when you instead focus on their personal story. The best testimonials are the ones that don't sound like an advertisement, but a genuine success story that just happens to include you and your amazing practice.
These stories will give you serious insight into the best qualities of your programs/services, and where you can be even better.
Now, get out there and start collecting stories! Email at least one client this week to ask for their story. Are you up for the challenge?