One of the questions we get asked the most from our business members is, "Now that I have That Clean Life for Business, how do I market my services?"
Your social media accounts are a great place to promote your meal planning services. When used correctly, your social media posts allow you to tell your story and promote your services in a way that is organic, authentic and builds connection.
However, it's really important that you have a strategy to turn your followers into paying clients. Instead of just winging it day-to-day, it's time to start posting with purpose.
Today we are breaking down the five types of social media posts you should be sharing every week in order to market your services and turn followers into paying clients. We’ve included prompts, effective calls to action and examples to get your ideas flowing, so bookmark this post and be sure to refer back to it whenever you need a bit of inspiration!
1. A Post That Shows How You Help Clients
You should be sharing testimonials, or client stories, on your social media channels frequently. Let your happy clients do your marketing for you by sharing their own transformations. Their success stories can inspire the people who have been thinking about working with you to finally take the leap. Social proof is everything.
If you are just starting out and haven’t worked with a lot of clients yet, that's okay! Instead of sharing client stories or testimonials, you can share how your approach is unique and show them why they should want to work with you.
Here are some ideas of posts that will show how you help clients:
- Share how a client overcame their biggest obstacle by working with you.
- Show a client's before and after photos (with permission, of course).
- Share a quote from a thank you note you received from a client.
- Share a piece of your own health journey and how far you’ve come.
- Discuss what makes your approach to nutrition unique.
Call-to-Action: At the end of the post, have a strong call-to-action that encourages them to book a complimentary discovery session to learn how they can get amazing results for themselves.
Here's a great example:
2. A Post That Helps You Form a Connection With Your Audience
Yes, you are using your social media to promote your business, but that doesn’t mean every single post should be selling something!
People are more likely to invest in your services if they know and like you, so you need to show who you are beyond what you do in your business. Sharing pieces of your life that are unrelated to your work will give followers a glimpse into who you are as a human-being, and deepen the connection they feel with you.
Here are some ideas of how you can create a post that helps you form a connection with your audience:
- If you have a family or children, share what you’re doing together.
- Share your cat or dog if you have one.
- Show your unique hobbies (knitting, pottery, painting, fitness etc.).
- Tell jokes or share funny real-life stories.
- Anything else interesting about you, or important to you that will give insight into your personality.
Call-to-Action: At the end of your post, ask a question related to the topic that will help create conversation so you can better get to know your audience. For example, if you share a post about your pet, you could ask "Are you a cat person or a dog person?". If you share a post about fitness, you can ask "What's your favourite workout class?"
Here's a great example:
3. A Post That Drives Traffic to Your Lead Magnet
If you don’t already have a lead magnet click here how to learn how to create one.
A lead magnet is incredibly easy to create using That Clean Life for Business, whether it's a recipe book, a sample meal plan or a free challenge.
Your social media posts should encourage people to download your lead magnet and get on your email list. You don’t need to constantly promote it, but mentioning it once a week is a good idea. The type of post you share to promote your lead magnet will depend on the content of the freebie itself but here are some ideas:
- Make a recipe from the lead magnet and take a picture, let people know they can get the recipe for free by downloading your lead magnet.
- If your lead magnet is a meal plan, you can promote it on a Friday and encourage people to shop for ingredients over the weekend.
- Show a picture of your meal prep and let them know how they can use your lead magnet to start meal prepping themselves.
Call-to-Action: End this type of post with clear instructions for how they can download your lead magnet. For example, on Instagram you would say something like, "Click the link in my profile to download my guide!" Or on Facebook, you could say, "Click below to download my guide!"
Here's an example:
4. A Post That is Fun & Engaging
It’s really important that your social media posts encourage engagement, because with social media algorithms, the more people who like your content, the more other people will also see your content.
At least once a week, post something just for the sake of getting engagement. It should relate back to your brand, but also take into account what your audience responds best to.
The goal of this type of post is to get likes, comments, shares, and saves so that social media platforms will see that your followers love your content and show it to more people.
Here are some ideas of things you can share on social media to boost engagement:
- Quotes that will resonate with your community.
- Funny jokes or memes that relate to health and wellness.
- Drool-worthy food pictures (avocado toast is always a hit).
- Simple recipes that they can screenshot or save for later.
- Short workout ideas.
- A graphic that asks them to fill-in-the-blank, or answer a question.
Call-to-Action: End the caption of the post by asking them to like or comment, but if you’re posting something really fun and interesting you probably won’t have to ask!
Here's a great example of how we create posts that are engaging here at That Clean Life:
5. Share Your Personal Story and Struggles
We all know that social media is just the highlight reel. More and more, people are looking for authenticity and connection with individuals who don’t just share the fluffy stuff. Your own story and struggles are important and can serve your audience by making them feel less alone in whatever they are dealing with. Being honest will build trust and create unity by giving people permission to share their stories with you too.
Getting vulnerable on social media can be hard, so start with what you feel comfortable sharing but try to share at least one non-highlight-reel post per week.
- Share a less “healthy” food choice to show your followers it’s about balance.
- Talk about how you manage the stresses in your life while prioritizing health.
- Open up about your health journey and how you felt when you were at your worst.
- Share the struggles you face with your own health and nutrition.
Call-to-Action: Encourage your community to open up about their own struggles, creating a “we’re all in this together” moment.
Here are two awesome examples of posts that share a more personal story:
I ate this. Because I felt like it. And I enjoyed every greasy, dirty little bite. It's not #grassfed, #organic, #gluten free or full of nutrients. But I ate it because: my body, my rules. Eating this burger after a day at the beach while on my honeymoon, took me back to a nostalgic place from my childhood (rink burger from my hockey playing days). Now that I've enjoyed that moment and all it's greasiness, I'm good on the dirty burger cravings for quite some time. And it was worth it. I'm not telling you this to justify my decision to go to chow town. I'm sharing because I want you to know that I'm human and I like to keep it real. The Instagram world of nutrition can be a fairly precious and perfect place. As a nutritionist, I share mostly colourful, vibrant real food pics to inspire you to make vibrant real food choices because you don't need to be inspired to eat junk. So just know, that when I damn well feel like it, I'll take down a dirty burger, guilt free and it's okay if you do too #westillcool. FYI- a grassfed would have been way more delicious, but nostalgia doesn't work that way... 😛
Now you know what types of posts you should be making every week, and as you can see, it’s not always about selling and promoting. Great marketing is about connecting and creating a community. First and foremost you need to offer value to your followers so that they keep viewing and engaging with your content.
Take action! Create a list of at least five potential post ideas for each of the five categories. Start working through the list each week by sharing at least one from each category.