It's no secret that taking your nutrition practice online comes with a number of benefits. Location freedom, being your own boss and working on your own time. But let's be real: even though it sounds like the dream, taking your business online also comes with a lot of overwhelm - especially in regards to choosing the right technology.
So what tech tools are essential to run a successful online nutrition business?
To answer this question, we chatted with nutrition business pro, Amanda Cook from Wellpreneur. Amanda works with health and wellness coaches, nutritionists and other wellbeing practitioners who want to grow their business online.
Here are Amanda's top tools to help you build an email list, stay in touch with potential clients, schedule appointments and create beautiful resources.
1. Email Marketing Software
We’ve said it before, and we’ll say it again: building an email list is so essential to growing your business. In order to grow your email list, you will need to choose an email marketing software, which will allow you to collect and send emails.
Even if you're just starting out, don't try to DIY your email list, it's not worth it. Choose a platform that can grow with you, and ideally allows for some automation so you can welcome every new subscriber into your list.
While there are a ton of options out there for email marketing software, Amanda recommends ConvertKit for those operating their business online.
Remember: Each new subscriber you add to your list is a potential client. So the more you grow your list, the easier it will be to grow your business!
“Having your calendar online so clients can book appointments directly saves so much time and hassle!”
Setting yourself up with an online scheduling tool tends to be something we think to invest in “down the road” when things get busier. You might just use email in the early days to schedule appointments, but this doesn't provide the best experience. Emailing back and forth to coordinate appointments can be annoying and time-consuming for both you and your clients. Because of this, Amanda recommends setting up a solid foundation from day one by investing in an online scheduling tool. This will make it as easy as possible for clients to book appointments with you.
Online calendars such as Acuity or Calendly are great tools for scheduling appointments online. They will even send a reminder and follow up emails, depending on the automation set up you have.
When taking your business online, you'll likely need to create graphics, and you probably don't want to pay an arm and a leg to hire a graphic designer. That's why Amanda loves Canva, which allows you to easily create professional imagery for your website, social media, and blog without having to spend hours on it.
4. That Clean Life for Business
Whether you are seeing clients one-on-one or running an online program - you will need a tool to help you create things like meal plans, grocery lists, and recipes. For this, Amanda recommends That Clean Life for Business, an online platform that can help you create materials for your clients, programs, and challenges. It can also help you create a professional lead magnet with just a few clicks - like a five-day sample meal plan or a curated recipe book.
When it comes to taking your nutrition business online, it's important to work efficiently as possible, and these tools will help you do just that.
Everyone always says technology is a barrier, but I think this is really a mindset. If you're constantly telling yourself you 'don't get' technology, then you're never going to understand it. The online world has evolved so much, it's easier than ever to start your business without needing tech skills. Be willing to learn the basics to get your business going, and know that you can hire experts as you grow.
Perhaps the best tool we can employ, but one we typically overlook is ourselves.
You really need to play to your strengths and be clear about the type of business YOU want to run, rather than just copying some “guru's” system. There are so many ways to do an online business - so don't just copy the first business model you read about. Know your strengths and how you want to work. Do you like to work 1:1, in groups, or do you prefer to be more hands off and have an evergreen program? Do you want there to be a coaching element? Are you a great writer? Comfortable on video?
Answering these questions will really help you make the shift into the online space in a way that feels right for you.
Learn more about Amanda Cook and Wellpreneur here.
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