Online or in-person, running a nutrition business requires spending a lot of time in your inbox. Learning to handle your emails more efficiently will save you a ton of time so you can focus on the things that grow your business, rather than hanging out in your inbox until 11:00 PM every night.
We've put together these awesome email templates for you to use when responding to an email inquiry, following up with a lead, or responding to price objections. These templates are totally customizable, so please add your personality and make them your own!
1. Answering an Inquiry Email
One of the most common emails nutritionists receive is from a potential client interested in booking a session. Usually, the potential client will ask about pricing and give a background on why they're looking for a nutritionist.
Your response should be prompt, friendly, and contain a call to action to book a discovery session with you. If you have a pricing page on your website, you can direct them to that so they know what to expect. You can also give them an idea of what it will cost to work with you so that they are aware of that prior to booking the discovery call. This can improve your conversion rate as they will know upfront if they can afford it.
Here's a great email template to help you respond to an inquiry email:
Thank you so much for reaching out! I’m really grateful that you thought of me to help you get started on your healing journey.
I would love to get to know more about you, your health journey so far, and goals for the future. The best way for us to do this is through a free discovery session. This will give us the chance to get to know each other and determine if I’m the right person to help you reach your goals. After this quick chat, we can move forward with working together if we both feel like it’s a good fit. If not, I'll be able to refer you to a trusted colleague.
Everyone’s healing journey looks different. On average my clients invest [price] into their customized health plan when we work together. Once we have had a chance to chat, I will be able to give you a better idea of the best package option for your unique needs and what that will cost.
You can book your discovery session with me by clicking here.
If you have any other questions, please let me know. I can’t wait to meet you and get you started on the path to amazing health!
2. Following Up With a New Lead
It is super important that you take the time to follow up with new leads (aka, potential clients who have expressed an interested in working with you). Reaching back out can be the difference between gaining a new client or having them forget about you.
You can follow up with a lead by inviting them to book a discovery session. Or, if you've already had a discovery session and they seemed interested in working together, follow up if they still haven't booked anything within 48 hours.
Here's an awesome email template to help you follow up with a new lead.
I hope you’re having a great day so far!
I wanted to check in with you after [your email/our chat] to see if you’re still interested in working together? I hope I was able to answer all of your questions, but if you have others or are feeling hesitant for any reason please let me know. I’m here to answer your questions and help in any way I can.
If you’re still interested in booking an appointment you can do that by clicking here.
I look forward to hearing from you!
Tip: Add some value to your follow-up email by attaching a delicious recipe you think they would love. That Clean Life makes it super simple to create branded recipes that will generate more interest from your leads.
3. Responding to a Price Objection
Price objections happen to everyone! When they do, it’s important that you do not take it personally or feel obligated to provide a discount. If you handle it well, you may still gain the lead as a client in the future. Acknowledging their concerns and respectfully standing your ground can go a long way.
Thank you so much for sharing your concerns with me. I’m so grateful to have connected with you, and I really appreciate your honesty. I know finances are never an easy thing to talk about.
My prices are set in a way that allows me to provide an extremely high level of support and guidance to every single client. There’s a lot of important work that goes on outside of our sessions to ensure that the time we spend together is worth every single penny. My commitment to you is that you will receive a thoroughly researched plan, customized down to every detail. My session fees allow me to provide this excellent quality of care.
I do not provide discounts because I know that your health is worth the investment. I would absolutely love the opportunity to become your nutritionist. If your budget doesn’t allow for that at the moment, I want you to know I’ll always be here for you in the future.
Thanks again for reaching out.