One of the first steps to attracting your ideal client as a nutrition professional is to offer an irresistible lead magnet.
A lead is a person who may become a paying client, and a magnet is something that attracts them. Put together, a lead magnet is a free piece of content that you will give away to attract potential clients in exchange for their email address. Once you have captured their email address they are officially a "lead".
We have been helping health professionals create lead magnets for years, so we know that there are two super effective lead magnets that work:
- A 5-day meal plan
- A short recipe book focused on a specific topic
Your lead magnet may be the first "conversation" you have with your potential client, so ensuring you introduce yourself in an effective way is super important. A strong lead magnet introduction can create a lasting first impression that piques the potential client's interest and helps them understand who you are and how you can help them.
A strong lead magnet introduction should do four things:
- Introduce yourself as the nutrition expert on a specific topic.
- Clearly define the problem the lead is experiencing.
- Offer an approachable solution to that problem.
- Tell the lead what to do next to get more.
Here are some examples of lead magnet introductions for health professionals that accomplish all four of these things to increase conversions into paying clients. Feel free to use these as templates when writing your own lead magnet introductions!
Lead Magnet Introduction #1:
Let's say you are a Nutritionist who helps women who are trying to get pregnant. You know that one of their biggest struggles when it comes to eating for their fertility is consistently planning healthy dinners. In this case, you could create an awesome lead magnet called "Fall-Inspired Fertility Nutrition Dinner Plan", which provides a one-week seasonal dinner plan to support clients with their fertility.
Here's how the introduction to your lead magnet might sound:
My name is Abigail and I am a Nutritionist who specializes in pre-conception nutrition. In the simplest terms, I help women eat right to increase their chances of getting pregnant.
Now, I've helped hundreds of women along their fertility journeys, and if there is one thing I know for sure, it is that coming up with healthy dinners that are delicious but still meet your nutrient needs can be tough. That is exactly why I have put together this Fall-Inspired Fertility Nutrition Dinner Plan, so you can have healthy Fall-inspired dinners that you will be excited about.
This one-week plan is full of dinners that contain key nutrients to support your fertility including folate, healthy fats, plant-based proteins, and whole grains. I've included the meal plan, grocery list, and all recipes.
If you love this guide, then you will absolutely love my 12-Week Fertility Nutrition Program, where I work with you one-on-one to optimize your nutrition and fertility. Click here to learn more about that. I would be so honored to be a part of your journey.
Enjoy the dinner guide, and remember to tag me in your snack creations! I am @nutritionfertility on Instagram.
The Fertility Nutritionist
Lead Magnet Introduction #2:
Let's say you are a nutritionist who helps women understand and optimize their cycle. In this case, you could create a lead magnet called, "Healthy Snacking for a Healthy Cycle" to teach women about the phases of their cycle, and healthy snacks to support their bodies through the hormonal changes.
Here's how your lead magnet might sound:
Thank you so much for downloading my guide, "Healthy Snacking for a Healthy Cycle". My name is Abigail and I am a Holistic Nutritionist who empowers women to not just understand but optimize their menstrual cycles.
What we eat can have a big impact on how we experience our monthly cycles. Now, I have worked with a lot of women dealing with hormonal imbalances in my day, so I know that snacking can often be our downfall. That afternoon craving hits and we're off to Starbucks to grab a sugary caffeinated drink and chocolate chip cookie. Not the best choice for having an easy-breezy menstrual cycle, right?
I get it. And that is exactly why I have created you this snack guide. This guide will inspire you with delicious snacks to help you feel your best in each phase of your cycle.
"Each phase?" I hear you ask. Yes. You see, a typical menstrual cycle can be broken down into two phases:
- The Follicular Phase
- The Luteal Phase
During your follicular phase, supporting healthy estrogen levels is key. Flax seeds and cruciferous vegetables are great foods to help your body naturally regulate estrogen levels so they stay at a healthy level. This is why the first four recipes in this guide contain flax seeds and cruciferous vegetables like Brussels sprouts and cauliflower.
During your luteal phase, cravings are more common. Meals high in protein, fat, and fiber, but low in simple carbs and sugar can help minimize your cravings and keep blood sugar stable. This is why the last four recipes in this guide contain snacks that are sugar-free and also high in protein, fat and fiber.
I think you will love what I've put together for you, and this is just the beginning of what I offer. Be sure to join my private Facebook group, Cycle Syncing Club to connect with a like-minded community and get even more support and goodies from yours truly.
And hey, when you make these snacks, be sure to snap a pic and tag me on Instagram! I love seeing what you are up to in the kitchen.
Yours throughout your cycle,
Lead Magnet Introduction #3
Let's say you are growing a nutrition business focused on bone health, In this case, you could create a recipe book called "5 Drool-Worthy Desserts To Support Strong Bones".
Here's how your lead magnet introduction might sound:
My name is Abigail and I am a Nutritionist who helps women build and maintain healthy bones. You feeling your absolute best is my number one priority and showing you how to eat healthily in a way that supports your bone health is my passion.
Now, let's talk about dessert. I know that it is hard to believe that desserts can actually support your bone health, but it is absolutely true.
This is exactly why I have put together this recipe book containing five dessert recipes that support your bone health. Each of these delicious desserts contains 200 mg of calcium or more to keep your bones healthy and strong.
This is just the beginning of what I have to offer. I'd love to invite you to join my free private Facebook group, Strong Bones for Life. This is an incredible community of women over 50 who are all concerned about bone health.
And hey, if you make any of these recipes, don't forget to tag me on Instagram! I love seeing your creations.
(aka, The Bone Health Nutritionist)
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